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Background 
 
he economy is growing rapidly nowadays and living standard is increasing higher.The technology evolves everyday. Instead of  repeatedly  using traditional  way of  handing housework,  most people take advantage of modern technology and use latest products to make their lifeeasier, resulting in reduction  of  exercise.  In  addition,  unhealthy  and  obsessive  eating  behavior  also  contributes  to  the  growth  of civilization diseases. For relaxation by engaging more recreational activitiesoutdoor, people can only utilize their time after work or take a vacation occasionally. However, people actually wouldexpect to enjoy more their life from leisure activities in addition to their work and daily routines.    People relaxthemselves by taking a walk after work or  taking  a  vacation.  But  the  most  important  thing  they  want  is  the enjoyment  of  leisure  experience.  Relevant medical science articles have been published constantly regarding this issue.Although “how to live healthier and safer” is  what people care  the most,  most people still focus on  searching“professional consultation  in sports for healthy living style”. Recently, the pursuit of fashionable recreational sportsbecomes a trend. Basically, apart from leisure venues and sports facilities, consumers would further like to receivecomfortable and perfect services. 
 
Research Motivation 
 
According to the report by International Health, Racquet and SportsclubAssociation (IHRSA) in January, 2001, there were 6,211 health and fitness clubs in USA in 1982.    The number ofclubs increased to 9,222 in 1985. 
The total members of these clubs amounted to 13.8 millions in 1985. In January2002, health and fitness clubs had been soaring up to 17,807 with total members of 33.8 millions. This reportindicates that the total number of the fitness centers had jumped 30-fold in 20 years in between 1982 and 2002. The totalnumber of members had been growing steadily since 1982.    Due to the change of consumption patterns and therise of consumer awareness, the competition in Marketing becomes fiercer. Therefore, it is particularly importantfor fitness centers to retain their existing  customers.    While  more interactive  with  customers,  fitness  centers  should  learn  how  to  satisfy various needs of their customers. (Pepper & Rogers, 1999).   
 
During the last decade, the interest of both marketing practitioners and scholarsalike regarding the notion of “customer value” has increased (Gale, 1994). Although delivering superiorcustomer value is an important factor for fitness centers’ success. (e.g., Bolton and Drew, 1991; Gronroos, 1994, 1997;Zeithaml et al., 1996; Parasuraman, 1997),  researchers  have  also  acknowledged  the  importance  of  customer value  for  improving  the  performance program of customer’s relationship management (Day, 1994; Slater, 1997; Wang et al., 2004). For fitness centers, aiming at stabilizing customer segments can  be more profitable than investing more capit本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。