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r hand, any travel magazine published for Japanese travel shows an amazing number of extremely specialized categories of ryokan, such as spa ryokan, ryokan associated with Japanese famous writers, secret ryokan, very famous ryokan, wooden built ryokan, ryokan visited by Japanese emperor, ryokan for Japanese cuisine associated with the seasons, etc. (Anguis 76) Japanese categorized ryokan into a very specific sector, so that people can easily find ryokan that they are looking for.

Compare to the Western hotel room size, the size of ryokan's room is relatively small. Moreover, the western hotel's construction and management is sustained by huge capital investments, whereas ryokan does not have large capital to fund their operation. How can ryokan still compete with the western hotels in Japan?

Instead of being the part of shelter along the road, ryokan has become the purpose of the travel itself. (Anguis 77) Staying in a ryokan usually follows the same pattern. Guests usually check in between three and four o'clock in the afternoon. Shoes are deposited in the entrance, and picked up when guests are leaving the ryokan. Upon the arrival at ryokan, guests are greeted by a kimonoclad maid and she leads to their rooms, where she serves tea and sweets, while explaining the schedule of their stays. Visitors are encouraged to change their everyday clothes and dress on the cotton kimono, yukata. They can have an early bath time in either inside or outside baths. While the guests are away, the room is prepared for dinner. After the dinner, second bath might be encouraged while cleaning after dinner and futon spread on the tatami. (Cogswell 40)

Each room is covered with tatami, straw mats. The main room has a little shrine, similar to an altar that is raised slightly from the floor at the one side of the room. Doors in ryokan are usually slide doors. Doors are made out of paper and framed in woodwork, and they are used to break up the space. Japanese architecture and design are clean and simple. Japanese buildings tend to harmoniously blend with the natural environment.

Ryokan originated during Nara period (710-784). For much of the 20th century, it was just any Japanese inn that people had stayed. People somewhat had negative ideas about it since there were no privacy. For instance, the bath was communal. During steamy summers, everyone slept with their doors and windows wide open to the breeze. From the competition with the Western style hotel, the number of ryokan declined from 80 thousand in 1988 to fewer than 60 thousand in 2005. (Brown, 128)

Recently however, the ryokan is trying to change the perception of people towards ryokan. For instance a group of thirty ryokan have formed “The ryokan Collection” to market themselves as boutique inns, with designer flourishes, architectural details and cultural authenticity. (Brown, 129)

The ryokan of Kyoto, a former imperial city and a popular tourist destination, are among the first to have instituted modernizing touches—and with much flair and frills. English-speaking staff and Western-style breakfasts are now available even at the city's legendary Hiiragiya and Tawaraya ryokan—both centuries old and famed for their refined aesthetics, attention to detail, and guest lists that have included royalty and Hollywood stars.

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