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国际旅游市场

前言

在过去的几十年里，国际旅游市场突飞猛进。根据世界旅游组织的有关报道，2006年国际旅游者的数量已达到八亿四千两百万，2007年达到八亿九千八百万。2007年的增长率达到6%，比2006年高出1.5%。非洲增长的速度最快，然而，亚太地区的国际旅游者的数量也有大幅度上涨，单单在2007年。就有一亿八千五百万旅游者到亚洲旅游。

因为交通的发达，国际旅游对与很多人来说已经不是什么难事了。比如说从美国纽约JFK机场到日本东京成田机场只要13个小时。在技术改进以前，日本航空提供的往返票价是964.33元，别的国际旅游都需要更长的时间，而且更贵。然而，交通技术系统的发展刺激了更多的人出国旅游。

很多人对亚洲很感兴趣，每年的国际旅游人数都在增加，什么关键因素吸引着旅游者去亚洲旅游的呢？因为它的文化活动的多样性，日本是主要吸引游客到亚洲的元素之一。日本坐是位于东亚的一个小岛。周围是朝鲜和韩国。虽然是个小岛，但是却很有潜力吸引世界各地的游客。

International travel market

Introduction

Over the last few decades, the international travel market has grown tremendously. According to the World Tourism Organization, number of international travelers reached a record of 842 million in 2006 and 898 million in 2007. The growth rate in 2007 reached 6%, which is 1.5% higher than the value of 2006. The strongest growth occurred in Africa; however, Asia Pacific region also had a great increase number of international travelers. In 2007 alone, 185 million people visited Asia. (Choi, Lee 1)

International travel has become very accessible to many people because of technical advancement in transportation. For instance, it only takes about thirteen hours to get from JFK Airport in New York, United States to Narita Airport in Tokyo, Japan. Japan Airline provides travel back and forth ticket at a price of $964.33. (www.jal.com) Before the advancement in technology, any international trip took longer time and was more expensive. However, the technical development in transportation system is effectively triggering and stimulating more people to travel internationally.

Large numbers of people are now interested in Asia. (Choi, Lee 1) The number of international travelers is increasing every year. What are some convincible factors that trigger people to come to Asia?Because of its diverse cultural activities, Japan is one factor that influences people to travel to Asia. Japan is an island located in the East Asia, surrounded by North Korea and South Korea. It is a small island but has potential to captivate tourist from all over the world.

Before moving ahead, it is important to define terms that will be continuously discussed in this paper. What is the definition of travel? Merriam Webster Online Dictionary defines travel as “To move or undergo transmission one place to another.” this indicates that travel is a people's movement between relatively distant geographical location for any purpose and any duration, with or without any means of transportation. Travel also covers all the activities performed during a movement. It is a broader concept of trip. Travel can be local, regional, domestic or international. Then, who is considered a tourist? In the United States, the National Tourism Resources Review Commission (1973) defined tourist as “one who travels away from home for a distance of at least 50 miles (one way) for business, pleasure, personal affairs, or any other purpose except to commute to work, whether he or she stays overnight or returns the same day.” (Masberg, 67)

Then why are international tourists interested in traveling to Japan? What is unique about Japan? First, knowing concise background of Japan would help to find the answers to these questions.

Brief Description of Japan

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