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克罗地亚的主要目标之一是加入欧盟。这个目标涉及旅游业，是因为它将能够帮助克罗地亚建立一个新的形象，加快整个战后重建的过程，从而在市场上建立克罗地亚品牌。克罗地亚的另一个目标是恢复自1990年战争后下降的旅游需求。目标也包括扩大和修复旅游基础设施，提高产品与服务质量和GDP翻一倍。其中，扩大和修复旅游基础设施这对目前的克罗地亚来说无疑是个巨大的挑战。克罗地亚的目标突出强调了旅游产业的战略重要性。要求发展旅游发展所需的人力资本，鼓励开放市场，根据客户需求匹配公共和私人基础设施，提高旅游业的科技发展以及促进和保护自然、文化和社会环境。克罗地亚的愿景是利用其潜力的最大化，成为一个可持续的旅游目的地，动摇低成本旅游目的地的现状，并证明口号“克罗地亚-地中海和曾经一样辉煌”。

One of Croatia's main goals is the accession to the European Union. This goal is also referred to the tourism and travel industry because it would help Croatia to establish a new image and to speed up the whole post war reconstruction process that should establish the Croatian brand on the market. Another goal of Croatia is the recovery of the travel and tourism demand that has decreased after the war in 1990. The goal of Croatia is also to expand and renovate touristic infrastructures which are one of the biggest challenges for Croatia at this moment; enhancement of the product and service quality, and also to double the GDP . Croatia has the goal to highlight the strategic importance of travel and industry, develop the human capital required for touristic expand, encourage open markets, match public and private infrastructure to customer demand, increase technological development in the travel and tourism sector and to promote and protect the natural, cultural and social environments. The vision of Croatia is to become a sustainable tourist destination that is using its potential to the maximum and to shake the current image of a low cost destination and to justify the slogan 'Croatia-the Mediterranean as it once was'.

克罗地亚的竞争对手是谁？-Competitors of Croatia?

The main competitors of Croatia are: Spain, Italy, Turkey and Greece. But, in the competition group we can also include France, Tunisia, Austria, Bulgaria, the Czech Republic, Germany, Malta, Poland, Romania and Slovenia, but these countries have a smaller competition effect on Croatia comparing to the first four countries mentioned. Croatia is a very specific country because every region offers different king of attractions, activities, accommodation, entertainment etc. Croatia's biggest advantage over these competitors is the beauty of the coast and islands; clean sea water, warm climate and the untouched traditional culture.

克罗地亚旅游业发展和实施的关键是什么?-Critical Components for the development and implementation of Croatia's tourism industry?

For Croatia in order to achieve the forecasts or even to be better and to exceed the forecasts there are some key factors or components that have to be satisfied and implemented. In the first place they include a favorable government and fiscal policy, a climate that is creating a positive effect on the business offering incentives for investment, a effective marketing and promotion strategy, and also environmental friendly politics. Long-term plans have to be developed that are clearly defined and they must be the guidance to the national and local public and private sector. These kinds of plans should be developed in consultation with all the stakeholders. Planning and marketing is essential for the future development of Croatia's travel and tourism industry. Croatia as a touristic destination should attract new