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综合度假村的全方位娱乐发展

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2015-12-06编辑:zhaotianyun点击率:2708

论文字数:1938论文编号:org201512051230546406语种:英语论文 English地区:美国价格:免费论文

关键词:integrated resorts旅游形象综合度假村

摘要:本文是旅游管理留学作业,主要讲述了综合度假村的全方位娱乐发展以及经济、政治和社会影响。

综合度假村的全方位娱乐发展
The All Encompassing Entertainment Development


2009年,移民的数量达到了970万,表明与2008年相比,人数下降了4.3%。旅游收入是128亿美元,同比下降15.7%。同时,房间收入达16亿美元,比2008年下降25.9%。由于游客数量下降,新加坡需要恢复其旅游形象。不大有意义的是新加坡作为一个国家,其市场具备丰富的文化和遗产,但综合性度假村将取代新加坡的形象,而市场现代娱乐和充满活力的城市生活,这将为新加坡创建一个独特的利基。新加坡与我们其他国家竞争,它需要新的景点创建旅游“兴奋剂”和综合度假村是这样的产品,这也是促进新加坡的一部分MICE目的地的策略。综合度假村将提升新加坡作为航空枢纽的地位,也为吸引举办展览和约定。由于中国中等收入游客的崛起(一个大细分市场愿意为游戏花钱),IR's 最终将超过不可或缺的新加坡来吸引他们。

当新加坡批准两个IRs的建成,认识到新加坡赌场赌徒的数量飙升。问题在于赌徒难以控制他们的赌博,即使对他们自身及家人有严重的负面影响。平均每月的投注金额已升至212美元,增长了20% ,公民赌博的数量平均超过1000美元/月。居民分为病态赌徒已经也从1.2%上升至1.4%。政府关心的是高投注金额由更多的低收入居民赌博问题,通过频繁的赌徒和赌博咨询增加赌博时间,由此采取更多的赌徒。


In 2009, the number of arrivals were 9.7 million, demonstrating a 4.3% decline from 2008. Tourism receipts were S$12.8 billion declining at 15.7%. Also, the room revenue amounted to an S$1.6 Billion, a decline of 25.9% over 2008 (Singapore Tourism Board, 2009). Due to decline in tourist arrivals, Singapore needed to rejuvenate Singapore's tourism image. It makes less sense to market Singapore as a country rich in culture and heritage, but integrated resorts will rather market Singapore's image as a contemporary entertainment and vibrant city life, which will create a unique Singapore's niche. For Singapore to compete with our countries, it needed new attractions to create tourism stimulants (Lim 2005) and integrated resorts were one such product, which was also a part of strategy to promote Singapore as MICE destination (Lee 2005). Integrated resorts will enhance Singapore's status as an aviation hub and also as an attraction for the hosting of exhibitions and conventions. Due to rise of china's middle-income tourists (a big market segment willing to spend money for gaming), IR's will end up being more than indispensable for Singapore to attract them.

When Singapore approved two IR's to be built, it recognized that casino's would surge the number of gambler's in Singapore. Problem gambling is gamblers having difficulty controlling their gambling, even when it has serious negative consequences for them and their families. The average monthly betting amount had risen to S$212 rising by 20 percent & the number of citizens who gambled more than average of more than S$1,000/month has also increased. Residents classified as pathological gamblers have also increased to 1.4 percent from 1.2 percent (Reuters 2012). Government is concerned with high betting amounts gambled by more low-income residents and increase in gambling time by frequent gamblers and gambling counselling taken by more gamblers (Wall Street Journal 2012). The number of people seeking gambling counselling and in debt due to gambling has increased from 22 percent last year to 29 percent in first half of 2011 (The Straits Times 10 September 2011). One of the positive impact of the IR's were that it is going to generate thousands of jobs, but due to shortage of manpower, IR's had to hire foreigners which resulted in Singapore's population rising to 5.5 million. This has led to surge in prices of HDB's & food prices, crowding in mrt's and buses and declining service standards. Additionally due to development of IR's there has been escalation in underground prostitution which also leads to more incidents of trafficking for the purpose of sexual exploitation. Due to this US De论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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