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nah Payne et al. (1996) creates an ethical model for tourism industry that it is the largest and fastest growing industry in the world; it contributes much to GDP of country. Local community and environment is mostly kept outside from planning and management around the world. Local public should be included in the decision making and then it will helpful to all other factors in the tourism industry i.e. justice, integrity, competence and utility are the four main pillars that can help to create codes of ethics. Ethics is required in tourism sector to make it move at smooth pace and this is basic factor that is helpful in tourism. Research shows the absence of ethics from the tourism industry, environment, community tourists and employees are the main factors that are required to enhance them more in tourism sector. The more will be the ethics the more will be the public and tourists interaction. Few suggestions are that local public should not be ignored, they should be more hospitable to tourists, they must save environment from destruction and list goes on. Codes should be followed in nice manner and that will be beneficial for the public and to tourism sector of country. So this ethics is much needed factor today in tourism industry to make it more attractive and peaceful.
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