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s sounds a bit like sampling, test drives and tasting. The desire to be all things complicated definition experiential marketing and often makes it harder to propose a clear value proposition to a prospect. (Christopher K, 2014)

The five elements of experiential marketing 体验营销的五要素

Experiential marketing makes your brand relatable
Experiential marketing makes your brand contextual important
Experiential marketing makes your brand emotional relevant
Experiential marketing makes your brand talk worthy
Experiential marketing makes your brand community
(Heidi C, 2013) Benefit of experiential marketing

There are several technical tools of innovation activities in order to consider integrating into your experiential marketing strategy. Some include:

Data Acquisition - real-time information collected from any remote location. The system greatly improves event tracking, reporting, data collection and post- communication.

Microsite - built to reflect your brand and sport. The site provides a centralized location, life before exercise, and after activation.

Social Media - utilities blog, photo/video uploading and friends / fans procurement.

Photography industry - range in size from a basic camera and the background photo ops use green screen, superimposed logos, objects and backgrounds, make your own video

Mobile Marketing - Mobile Coupons sent, vote, vote, text-to- screen and text alerts that can produce successful results have great mobile marketing.

Bluetooth technology - provides an on-site messages to mobile handheld devices range / radius in the range

(Adella F, 2013)

Example 1 (Tourism Industry)

S.E.A Aquarium and adventure cove water park

Entered into the world’s largest aquarium and be blow away by the breathing nature of the ocean and its inhabitants. Enjoy yourself in the life of underwater with the magic, as seen the ocean through our planet’s largest window. There are more than 800 species of marine animals; the aquarium is home to magnificent manta rays, enormous goliath groupers, Napoleon wrasse and other gentle giants of the sea. Let face-to-face with more than 200 sharks and reveal the century of myths about these ocean predators. Sneak a peek at a moray eel in a rock crack or visit an underwater reef community. Discover and open the endless wonders of our blue satellite at S.E.A. Aquarium. (Yoursingapore, 2013) The recently unveil S.E.A. Aquarium in Singapore has represent oneself to the royal of the biggest water sink in the world. The aquarium is opened on November 22 2012, comprised over 800 species of marine creature, swimming in almost 12 million gallons of water in the biggest tank. Almost100,000 animals are dispersion across its 10 different strips and 49 habitats. It also has the world’s largest single visual panel -around118 feet wide by 27 feet tall. (Erica H, 2012)

S.E.A. Aquarium Senior Curator Grant Willis said that “S.E.A. Aquarium provide not only an amazing display of habitats, its also education and conservation programs in Which families and guests can participate” Younger guests will be excited to know that there have specially-designed exhibits such as the Discovery Touch Pool, the Lens Aquarium and Floor Aquarium, to provide them close-up meet with our ocean residents.