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(Genevieve B, 2012)

Example 2 Hospitality Industry

Malaysia is a developing rapid country in South-East Asia. It is located at border of Thailand, up side of Singapore and beside of Indonesia and Brunei. The recently addition of Malaysian Airline to the OneWorld alliance introduces a new stopover on the Kangaroo route. Kuala Lumpur is a modern high-rise city, its similar to Singapore. The city was safe and clean, although we will recommend only 3 nights stay in Kuala Lumpur because there are not a lot of things to do unless you love to shop. Once out of city KL, transportation is convenience with the wide, fast North-South Expressway running from the Thai border to Singapore, cheap flights and cheap trains. (Driven to travel, 2013)

Grand Hyatt is located near by the Kuala Lumpur Convention Center. And the Grand Hyatt is offers stunning views on the Petronas Twin Towers. (Bart L, 2013) The view from up here is inconceivable, and you can see the Petronas Towers through the window of the room. It seems like you can almost touch them. (Vitoria, 2013) These are special of the Grand Hyatt. Hyatt brand for a full range of facilities, including a 24-hour fitness centre that is well-equipped with personal trainers, LCD screens and internet access, and the Essa Spa, equipped with 11 treatment rooms, Jacuzzi, steam, sauna and ice fountain rooms. In addition, the hotel also has three special onsite F&B outlets - JP Teres, THIRTY8 and Poolside - all of them is offering cozy dining experiences without compromising quality. Have a certified with a Green Building Index, Grand Hyatt implants special measures to ensure that the hotel consumes as small an amount of energy as possible. (Asia web Direct, 2013)

Conclusion 结论

Conclusion for example one S.E.A aquarium is providing some activity which can touch and communicate closely with the marine animals. This is the kind of experiential marketing that S.E.A Aquarium Singapore practicing. So that when people thinking about moving closely with the ocean animals will think about S.E.A Aquarium Singapore because they are providing a good experience for consumers to remember. For the Example two, the Grand Hyatt is one of the luxury hotels in the city of Kuala Lumpur. They are providing a high class service and unique view which is view of the Petronas Twin Towers. These are another way for hotel practicing the experiential marketing which when people think about best view of Petronas Twin Towers they will notice that Grand Hyatt the one hotel who provide a best view of the Twin Tower. Although these two company are practicing different kind of experiential marketing but the result shown that these two company are so successful and they are keep increasing their revenue.

Experiential marketing is to tell people about a product or service features, and allow them to experience the difference between the benefits. If used properly, it is the most powerful tool out there to win brand loyalty. (Adella F, 2013)

There are also some defects of experiential marketing is in order to join as many sensory and rational processes as possible. However, indeed, it is hard to do so. For example, the coffee advertisement is possible to show a person dipping the coffee then enjoying himself and include text about the flavor and the aroma. In reality the consumer not actually can taste and smell the coffee.. This means th