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国际旅游和酒店营销留学生英语作业范文

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-02-22编辑:cinq点击率:2172

论文字数:2000论文编号:org201702221646177986语种:英语论文 English地区:英国价格:免费论文

关键词:Hospitality and Tourism留学生作业国际旅游酒店营销

摘要:本文是留学生Hospitality and Tourism专业课程作业范文,主要内容是针对国际旅游和酒店营销提出体验营销的作用和意义,并且详细介绍体验营销的具体内容。

国际旅游和酒店营销留学生英语作业范文
International Tourism and Hospitality Marketing

管经验被认为是一个重要的优势,在酒店和旅游业提供,使用体验营销在这个行业没有详细记录。因此,本研究旨在探讨体验营销相关的酒店和旅游业务。体验营销是一种广告,主要着重于让消费者体验品牌。虽然传统的广告(广播,印刷,电视)口头和视觉传达的品牌和产品的优势,体验营销试图让消费者沉浸在产品中加入尽可能多的其他人的感觉。因此,体验营销可能包括多种营销策略,从个体抽样到大规模游击营销。最终,体验营销的目的是组成一个难忘的情感联系消费者与品牌从而创造客户忠诚度和增加消费者的购买决策之间。创意游击营销,2013)体验营销计划最常与消费者事件相关。体验营销的特点是体验营销是以消费者体验为基础的,其主要特征是它同时加入多种感知。

Content

Introduction 
Important of experiential marketing
Example 1 
Example 2 
Conclusion 
References

Introduction 简介

Despite experience is considered as a significant advantage in the hospitality and tourism industry offers, the uses of experiential marketing in this industry don't have detailed record. Therefore, this study intends to investigate experiential marketing in related to hospitality and tourism operations. (Yuan YH, 2008) Experiential marketing is a kind of advertising that is mainly focuses primarily on allows consumers to experience the brand. Though traditional advertising (radio, print, television) orally and visually convey the brand and product superiority, experiential marketing try to let the consumers immerse within the product by joining as much other human feeling as possible. So that the experiential marketing might include a multiple of others marketing strategy from individual sampling to large-scale guerrilla marketing. End up, the aim of experiential marketing is to compose a memorably and emotional contact between the consumer and the brand so that it can create customer loyalty and increase purchasing decision from consumers. (Creative Guerrilla Marketing, 2013) Experiential marketing programs most frequently are associated with consumer events. (Fuse marketing, 2013) The feature of experiential marketing since experiential marketing is based on the experience consumers have, its major characterized is that it join multiple perception at the same time. (Wanda T, 2014)

Importance of experiential marketing 体验营销的重要性

Consumers are facing with many choices.
Environment increasing more competitiveness.
Economy situation makes marketers to invest in innovative marketing channels.
A unique experience is direct link consumers to the brand.
One-to-one interactive closer relations with target audiences.
Provides a portable to the CRM process, establish brand loyalty.
Brand image and customer loyalty convert into sales.
Provides measurable outcomes.
(LLC, 2009)

Different between Event marketing and Experiential marketing 事件营销与体验营销的区别

Event marketing is an activity of one-to-many experience. The audience been invited is because they have same elements in their personal. They experienced the activity as a group. The activity, is more focus about the content than the gag, continues to affect over time. Usually an important component of the event is though Media report which provides reach. Individual audience members share their peers’ experiences gradually, trading partners and outlook further expansion the impact of the particular activity.

Experiential marketing is an activity which one-by-one experience. Everyone has a personal experience. Because the experience exists only in the moment, it must be continued reconstruction. The memory of the experience is enlarged by sharing with minded. If thi论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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