英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

巴塞罗那旅游业的市场营销 Marketing of Barcelona's Tourism Industry

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-09-25编辑:cinq点击率:2609

论文字数:2000论文编号:org201709251509082556语种:中文论文 Chinese地区:英国价格:免费论文

关键词:旅游管理留学生作业巴塞罗那

摘要:本文是留学生旅游管理作业范文,主要内容是针对巴塞罗那当前的旅游业发展状况进行市场营销方面的分析,并针对当前环境的不同策略提出建议。

本报告对巴塞罗那目前的市场供应和市场状况进行了分析和评价。对促销活动的营销规定、营销活动及其交付方式进行了二次研究。研究表明,社交媒体、目的地网站和电视一直是选择的媒介。报告显示了消费者的数量以及社会媒体在这一代中的有效性。然而,报告还注意到巴塞罗那面临的过度旅游人数对目的地造成负面影响的问题。讨论的建议包括:引入溢价定价、负面广告以减少大众旅游、促进利基旅游和增加每位游客的每日开支。
巴塞罗那是加泰罗尼亚自治区的首府,人口有160万居民,约3200万名游客就在去年。这是在伦敦、巴黎、柏林和罗马后第五个最常访问的欧洲城市,排名在世界访问量前十的。本报告的目的是批判性地评估巴塞罗那的市场供应和市场地位;联系到一般目的地和具体市场营销理论。首先,该报告将定义一个DMO和目的地营销概念的作用。该报告将解释巴塞罗那的市场规定,包括分析目前正在使用的营销活动,以及目标市场和动机。报告将讨论巴塞罗那目前面临的问题,包括全包式度假或大众旅游造成的旅游人数增加。最后,针对当前环境的不同策略提出建议。

Destination Marketing

This report provides an analysis and evaluation of the Barcelona's current marketing provision and market position. Secondary research has been conducted on the marketing provisions, marketing campaign and their delivery methods of their promotions. Research has shown that Social media, destination websites and Television have been the medium of choices. The report shows the number of consumers attracted and how effective social media is in this current generation. However, the report also notes the issues facing Barcelona concerning the over excessive tourist numbers that are impacting the destination negatively. The recommendations discussed include; introducing premium pricing, negative advertising to reduce mass tourism, promoting niche tourism and increase daily expenditure per tourist

Barcelona is the capital of the autonomous community of Catalonia, with a population of 1.6 million inhabitants and approximately 32 million visitors just last year (LaGrave, 2017). It is the 5th most visited city in Europe after London, Paris, Berlin and Rome, and ranks within the top ten most visited cities of the world Hosteltur Special WTM 2011). The purpose of this report is to critically evaluate Barcelona's marketing provision and market position; linking to generic and destination-specific marketing theories. Firstly, the report will define the role of a DMO and the concept of destination marketing. The report will then explain the market provisions in Barcelona including analyzing the marketing campaign currently in use, as well as the target market and motivations. The report will address the issues currently facing Barcelona, which include the increasing tourist numbers caused by the all-inclusive package holidays or mass tourism. Finally, recommendations in the different strategies that suit the destinations current environment.

Destination management Organizations (DMOs)  
Buhalis defined destination as an 'amalgam of tourism products offering an integrated experience to consumers' (2000). Destinations play a key role in any modelling of the tourist system, a place consumers travel to temporarily, from tourist generating regions to the destination region, creating a tourism flow (Pike and Page, 2014) as illustrated in Leiper's (1979) model (Appendix 1). DMO's are 'organisations responsible for the marketing of an identifiable destination at any level' (Pike, 2004). Most DMOs have no direct control of the tourism products they promote or the results achieved, however they do have influence over tourism marketing.

Destination marketing
The first definition of tourism destination marketing is 'the management process through which the National Tourist Organisations and/or tourist enterprises identify their target market and communicate with them to determine and influence their needs and motivations; in order to formulate and adapt their tourist products accordingly in view of achieving 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/6 页首页上一页123456下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号