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Why CRM? The Business Case for Customer Relationship Management An Oracle White Paper

论文作者:留学生论文论文属性:短文 essay登出时间:2010-05-28编辑:steelbeezxp点击率:14929

论文字数:4000论文编号:org201005282104362041语种:英语论文 English地区:马来西亚价格:免费论文

关键词:CRMBusiness CaseCustomer Relationship Management

Why CRM? The Business Case for Customer Relationship Management An Oracle White Paper
July 2006
Why CRM? The Business Case for Customer Relationship Management
Executive Overview.......................................................................................... 3
A Brief history of CRM Technology............................................................. 4
The Core Components of CRM ..................................................................... 5
Effective Customer Segmentation ............................................................. 5
Integrated Multichannel strategy................................................................ 6
Aligning the Right Products to the Right Channels............................ 6
Balancing Customer Needs and Channel Costs .................................. 7
Enhancing the Customer Experience ................................................... 8
Well-Defined Business Processes............................................................... 9
Lead Management .................................................................................... 9
Call Routing............................................................................................... 9
Service-Ticket Tracking......................................................................... 10
The Right Skill Sets and Mindsets ............................................................ 10
The Right Technology ............................................................................... 10
Multichannel Support ............................................................................ 10
Industry-Specific Functionality ............................................................ 11
Scalability and Global Support ............................................................. 11
Flexible Deployment Options.............................................................. 12
Support for All Devices......................................................................... 12
The Business Benefits of CRM ..................................................................... 12
Cost Reduction Benefits ............................................................................ 13
Decreased Customer Acquisition Costs.............................................. 13
Decreased Cost of Sales ........................................................................ 13
Decreased Cost to Retain and Serve Customers ............................... 14
Revenue Enhancement Benefits............................................................... 15
Increased Close Rates ............................................................................ 15
Increased Revenue per Sale .................................................................. 15
Improved Customer Retention ............................................................ 16
Additional Benefits of CRM ..................................................................... 17
Superior Market Intelligence................................................................. 18
Product Development Tied to Customer Needs............................... 18
Improved Forecasting and Financial Management........................... 18
Greater Brand Equity ............................................................................ 19
Conclusion........................................................................................................ 20<论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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