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人力资源战略：IBM的多元化经营研究 Talented Human Resource strategy: Diversity Management in IBM

Table of Contents
1.0 Executive Summery………………………………………………………………………..2  
2.0 Introduction………………………………………………………………………………...3
3.0 Development Course of Workforce Diversity Management in IBM…………………....3
3.1 Background of IBM………………………………………………………………..……3
3.2 Reasons of Implementing Workforce Diversity Management………………………..4    
4.0 Goals of Workforce Diversity Management in IBM………………………..…………...4
4.1 Attracting and Retaining Talented and Diverse Workers…………..……….…….….4
4.2 Achieving Marketing Management through Cultural Diversity…………...………...5
4.3 Building the Bridge Between the Workplace and the Marketplace…………...……..6
5.0 Achievements of IBM from Workforce Diversity Management……………….………..7
5.1 Achievements in Workers’ Abilities……………………………………………….……7
5.2 Achievements in the Formation of the Business Strategy……………………………..8
6.0 Influences of Workforce Diversity Management on IBM…………………….………....9
6.1 Opportunities and Positive Influence Brought by Diversity Management…………..9
6.2 Challenges and Negative Influence Brought by Diversity Management…………...10
6.3 Influence of Diversity Management on Management Mode of IBM ……………….10
7.0 Successful Cases of Workforce Diversity Management in IBM…………………….....11
7.1 Full Potential Realization of Workers………………………………………………...11
7.2 Business Advantages of IBM in the Market……………………………..……………12
8.0 Strategies for dealing with the Workforce Diversity Management Issues……...……..12
8.1 Countermeasure and Suggestion for the Promotion of Diversity Management……12
8.2 Workforce Diversity Management Requirements for Managers………….………..13
8.3 Solutions to Workforce Diversity Management Problems…………………………..14
9.0 Conclusions………………………………………………………………………………..15
References………………………………………………………………………………………...16

1.0 Executive Summery
The main purpose of this report is to analyze the successful experience of implementing workforce diversity management in IBM. The report comprises the strategic goals, the contribution and the results of managing a diverse workforce in IBM, and recommends will be provided through analyzing the theory and practice of workforce diversity management.
IBM is a leading company in manufacturing computer hardware and software and providing consulting services to the users ranging from corporations to governments worldwide. As the largest supplier of information technology, IBM employs one management strategy, which is workforce diversity management, to achieve full potential realization of the workforce and competitive advantage in the market.
Everything has two sides. On one hand, the workforce diversity management allows IBM to attract talented workers and build the bridge between the workplace and the marketplace. On the other hand, managing a diverse workforce can bring negative influence and new challenges for IBM. At the same time, employment of workforce diversity management has great impact on traditional management mode, and IBM finds its way to combines the two different management modes to facilitate the corporation.
The successful cases of IBM prove that the workforce diversity management works effective本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。