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lysed from the perspective of managers and the employees working in the high street fashion retail stores and its influence on the communication. In addition, in this study Hofstede's five dimensions of culture will be used to assess the impact of culture on communication within the two high street fashion retail stores in Nottingham.

 

Outline Literature Review

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This literature review will help to analyse and will give a better understanding of the topic area i.e.; the influence of culture on the communication within an organization in high street fashion retail stores in Nottingham. The main purpose of this literature review is to provide the detailed description of concepts and theories of different authors for culture and communication. The literature review will start with culture and then explain the models of Richard Hall, Fon Trompenaars, Hofstede and then will carry on to explain communication and impact of culture on communication.

 

Culture:

Many authors have talked about culture and have given different definitions. Trenholm and Jensen (2000) have defined the culture as a group of values, beliefs, and customs, which binds the people together and provides them unity. Tayeb (2001) defined culture as the forces of values and beliefs, which are present in a society and these forces, affect their ways of life. The major contributors in cultural field are Geert Hofstede, Edward T. Hall, Fons Trompenaars. One of the famous definitions of culture was given by Hofstede (2001) where he described culture as “the collective programming of mind” which helps to differentiate between people of different groups. Hall, on the other hand, described culture as the means of communication (Rugman, 2006).

 

The major theoretical perspective, which makes a connection between culture and communication, is provided by Edward T. Hall. He is considered as one of the leading figures of the intercultural communication. His famous work was Low and high Context model in which he described that cultural differences should be taken from the perspective of different styles of communication in a society (French, 2007). His model focuses on the interaction of people from different culture and its influence on the behaviour and focuses on the correlation of language and context in communication. In cultures with high context communication, most of the time people do not convey their thoughts but k本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。