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摘要：Corporate reputation rose in the West in the fifties and sixties in the last century. Since nearly fifty years, Western scholars from different angles conducted the in-depth discussion on the concept, content, role and measurement methods of corporate reputation (Berens & van Riel, 2004), in their efforts, corporate reputation theory system has gradually been enriched.

英国论文开题报告题目：中国企业的声誉对硕士生从业选择取到决定性因素？
论文语言：英语论文 English
论文专业：Management
字数：12000-13000
学校国家：英国
是否有数据处理要求：否
您的学校：布拉德福德大学(Bradford)University of Bradford是一所传统大学，1966年经英国皇家特许成立。总体排名48
大学的主要专业强项有管理、工程、物理和生命科学、社会和国际研究以及情报学。管理学院开设的工商管理硕士课程得到MBA协会的认证，以教学内容、质量和国际化为衡量标准，该课程在英国名列前10名
论文用于：Master Dissertation 硕士毕业论文
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英国论文开题报告Is the Corporate Reputation a Decisive Factor for Master Job Seekers in China?

Abstract

Table of Contents

Chapter 1 Introduction
1.1 Research background
1.1. 1 Theoretical background
Corporate reputation rose in the West in the fifties and sixties in the last century. Since nearly fifty years, Western scholars from different angles conducted the in-depth discussion on the concept, content, role and measurement methods of corporate reputation (Berens & van Riel, 2004), https://www.51lunwen.org/ygshlw/ in their efforts, corporate reputation theory system has gradually been enriched. Although in some areas it has not reached consensus, the concept, content and function of corporate reputation was gradually clear in contention, there has been many measurement tools from multiple angles to measure the reputation. Both theorists and business, for the value of the enterprise on the significance of reputation has a more consistent view. They all think that corporate reputation is an important intangible asset (Roberts & bowling, 2002), which will help attract investors and talented employees to attract and retain customers, reduce risk (Fombrun, 1995), creating a competitive advantage (Fombrun, 1990; Schwaiger, 2004). Western scholars from the general public, consumers, employees, managers, journalists, employees and other potential perspectives measured the corporate reputation (Berens & van Riel, 2004), of which are more about the studies of the general public and consumers.
Corporate reputation in China is still a relatively new concept, but it has also attracted widespread attention, many researchers have made some discussion on the connotation of reputation, and of its value, such as Miao and Mao (2003), Yu (2003), Zheng and Wang (2004); also some scholars studied the assessment tools of reputation, such as Yin (2004), Liu (2005), Liu (2005) and China's most respected enterprises, and so on. The evaluation study is basically aimed at the general public, consumers. Yin’s (2004) "quantitative evaluation model of corporate reputation in Zhejiang" included the executive team and general staff.
Reviewing the domestic and international research, the measurement of corporate reputation from the view of job-seekers is still relatively small. Job seeker, as a transitional role between the general public and employees in theory seems to be ignored. Job seekers are not employees, but also different from the general public, the relationship between them and the companies is more closely than the general public. The quality of job seekers that a business group can attract to a large extent affects the composition of corporate human resources, thereby affecting the long-term development (Gatewood et al., 1993; Keller, 1993; Rynes,本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。