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tlanguage. Another famous professor of domestication is Peter Newmark, who promotedthe communicative translation. He claims that by using this strategy the same effect onthe target reader can be achieved as the source reader. Nord, Tyler and Dinham all showthe pReference to the domestication translation. Like Nida, they advocated the similaridea that the translation should be adapted to the target language naturally, so it can beunderstood easily by the target readers.
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Chapter 2 The Introduction of TV Game and Title

2.1 Introduction of TV Games
TV game is the interactive multi-media type in entertainments. It usually uses thetelevision screen as the display and a TV game machine is regarded as the primarymachine to read a TV game in ray disc or cassette. We can call TV games and PC gameas video games. The characters in TV game are usually controlled by the handheld devicewhich has the connection to the game machine. People call those controller devise as thecontroller or rocker controller which usually contains a number of buttons and directioncontrol devices (for example: analogy joystick). Each button or lever is endowed withspecific function. By pressing or turning these buttons and levers, the operator cancontrol the image and characters on the screen.In Japan, TV game is the most favorite entertainment. Due to the low price, mostpeople think that TV game has much fun because of its playability. About TV games, thehistory of TV games should be introduced at first. For the development of TV gamemachine, a company must be mentioned which gives the real birth to TV game machine,Nintendo(任天堂). In 1983, FC sg—1000 (the first kind of TV game machine for home)was published in Japan by Nintendo. At that time, this kind of game machine appeared inevery Japanese family. The increasing sales of this TV game machine changes the humanlife and gives people a new way for entertainment. People can have fun at home withtheir televisions.
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2.2 Development of TV Games
In the 21st century, three companies support the innovations of TV games machineand productions of TV games. They are SONY, Microsoft and Nintendo. Game industryhas entered into 3D era when those companies published their new TV game machines inrecent years. With the new machines of TV games, customers can experience the newfeelings. Through the handheld device, people can manipulate the hero to beat the boss orsave a princess. All TV games are created by people’s fantasy. Nowadays, differentcompanies combine together to hold some exhibitions for the publicity of TV games,such as E3 in American and TGS in Japan. China Joy is an interesting broadcast meetingof game which is held in Shanghai every year.Nintendo is a Japanese company for the productions and innovations of TV games.It has more than 40 years’ history on TV games. As the dissertation has mentioned above,this company gives the biggest shock to game area and it is the real power which let TVgame industry spread around the world. The famous game, Mario Bros, which is createdby Shigeru Miyamoto (宫本茂) is the backbone of Nintendo Company. The interests ofthe TV game and joy sharing of family can be experienced completely on Nintendo’sgame machine.
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Chapter 3 The Influencing Factors and Examples of TV Game......25
3.1 Business Operation.......26
3.2 Culture Background......28
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