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Chapter One  Literature Review  

1.1 Previous Researches on Intertextuality 
Considered  as  a  common  textual  phenomenon  as  well  as  an  important  term  in discourse  analysis,  intertextuality  was  first  proposed  by  Julia  Kristeva  in  her  book Word,  Dialogue  and  Novel  on  the  basis  of  Bakhtin’s  dialogism  to  refer  to  the phenomenon of co-existence of two or more texts in a discourse (陈亚萍，2008). Since that,  many  researchers  have  set  out  to  study  on  intertextuality,  which  contributes  to great  amount  of  achievements,  including  some  important  scientific  terms,  definitions or classifications of intertextuality, functions of intertextuality and so on. Moreover, the study  on  intertextuality  is  transformed  from  the  perspective  of  literary  critics  at  the very  beginning  to  the  field  of  linguistics  in  the  1970s.  In  following  subsections,  the origins,  definitions  and  classifications  and  research  approaches  on  intertextuality  will be elaborated. During the transitional period from structuralism to post-structuralism in literary field, the theory of intertextuality came into being. However, its origins can date back to the linguistic theories, namely, the Swiss linguist Ferdinand de Saussure’s semiotics and the Russian literary theorist M. M. Bakhtin’s dialogism.   In his work Intertextuality, Graham Allen (2000) argues that the linguistic theory of  Ferdinand  de  Saussure,  who  is  known  as  the  father  of  modern  linguistics,  has exerted  influence  on  the  forming  of  intertextuality.  Saussure  has  two  important viewpoints  on  sign.  One  is  that  signs  are  arbitrary  and  non-referential,  which  means that  their  meanings  are  not  possessed  through  the  reference  to  some  objects  in  the world,  but  through  their  functions  within  the  synchronic  system  of  language. 
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1.2 Previous Researches on advertising Discourses
Advertising, as a common social phenomenon, due to the abundant information born on it, has become a popular material for researching. Since this thesis is focused on the intertextual features in advertising discourses, a better understanding of such an activity  will  offer  great  reference  to  the  present  study.  Therefore,  this  section  will provide an overview of the study on advertising, including its definition, classification and features, as well as the research approaches previous study adopted.   As a common activity, advertising is not easy to be accurately defined. There are also many and various definitions from different point of 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。