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兰州外宣资料可读性及可理解性研究

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-06-26编辑:lgg点击率:4502

论文字数:38459论文编号:org201706231924434417语种:英语 English地区:中国价格:$ 66

关键词:英语语言学论文可读性测试理解性测试兰州外宣英文文本

摘要:本文是英语语言学论文,本文的主要目的是:1。测试程序的可读性和兰州外宣资料的可理解性;2。找出英语宣传材料中存在的问题;3。拿出在可读性和可理解性兰州宣传材料的一些改进建议。

Chapter One Introduction 

1.1  Research background 
With the deepened development of reform and opening up policy, China is now a major influence in the  world  economy.  So,  the  communication  between  China  and  the  world  is  becoming  more  and  more frequently.   Publicity work has increasingly shown its importance. The level of publicity work manifests a country’s soft power. In order to fulfill the dream of “Going global”, small and medium sized cities in China are improving their foreign publicity work vigorously. They try their best to present their unique oriental charms to the world. Only the world know our cities well, can our cities get more development resources and meanwhile enhance their comprehensive competitiveness.  Lanzhou, the capital city of Gansu province, is the political, economic and cultural center. It has a long history and splendid culture, and it is also an important town of the ancient Silk Road. In 2011, the holding of the first Lanzhou International Marathon showed a beautiful, open and progressive Lanzhou to the whole country and the world. On August 28th, 2012, the State Council passed and established the first new district in northwest China—Lanzhou New District. It was one of the five new districts in China. In the middle of May, 2014, Lanzhou publicity program, including the propaganda of Lanzhou new district, Lanzhou city image  and  Lanzhou  cultural  tourism,  launched  in  Beijing,  Shanghai,  Guangzhou  and  Hong  Kong. Meanwhile,  Lanzhou  International  Marathon  and  China  Golden  Rooster  Film  Festival  took  this  great opportunity to show themselves. The program showed people an open, colorful and passionate Lanzhou. All of these mean that Lanzhou is making a great effort to present a wonderful city image to the world. It indicates that publicity work plays a decisive role in the future development of Lanzhou.      Among various ways and measures of conducting publicity work, publicity text, especially English publicity text is one of the simplest and most important ways. It plays an indispensable role in the process of publicity work. Therefore, to present Lanzhou better and let the world know it fully and accurately, the readability and comprehensibility of its English publicity texts should be firstly considered. 
......

1.2  Research aims 
Based on the new system of text evaluation put forward by modern linguistics, the present thesis aims to evaluate the readability and comprehensibility of Lanzhou English publicity materials. The main aims of this thesis are: 1. to test the readability and comprehensibility of Lanzhou English publicity materials; 2. to find out the problems that exist in the English publicity materials; 3. to come up with some advice on the improvement of readability and comprehensibility of Lanzhou publicity materials. 
........

Chapter Two Literature Review

2.1 Overview of readability  
Readability is what makes some text easier to read than others. It is often confused with legibility, which concerns typeface and layout (William H. Du Bay, 2004). Longman  Dictionary  of  Language  Teaching 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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