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2013年职称英语理工类模拟题及参考答案—完形填空(9)

论文作者:英语论文论文属性:考试题 Examination登出时间:2012-05-04编辑:walter点击率:3614

论文字数:2217论文编号:org201205041226076789语种:中文 Chinese地区:中国价格:免费论文

关键词:2013年职称英语理工类模拟题参考答案完形填空

摘要:2013年职称英语理工类模拟题及参考答案—完形填空(9),提供英语职称论文发表/代写代发/评定/申请发表等。

Importance of the Public Image
  Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ____(1)____, just as the product, price, place, and promotional efforts are.
  A firm’s public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees, customers, ____(3)____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____(7)____ low quality products and false claims would be widely looked down upon.
  A firm’s public image, ____(8)____ it is good, should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image, this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
  A number of factors affect the public image of a corporation. ____(14)____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____(15)____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
  1. A) at considerable extent
  B) to considerable extent
  C) to considerate extent
  D) at considerate extent
  2. A) establishes
  B) plays
  C) makes
  D) obtains
  3. A) but
  B) however
  C) and
  D) as
  4.A) possible
  B) easy
  C) not impossible
  D) impossible
  5.A) they
  B) some
  C) it
  D) we
  6.A) plant
  B) jobs
  C) machines
  D) themselves
  7.A) while
  B) when
  C) as
  D) and
  8.A) that
  B) if
  C) which
  D) /
  9.A) that
  B) who
  C) whose
  D) of which
  10.A) been
  B) developed
  C) found
  D) learned
  11.A) With
  B) Such
  C) Like
  D) /
  12.A) a more
  B) more
  C) most
  D) the most
  13.A) with
  B) without
  C) in
  D) of
  14.A) They
  B) It
  C) Some
  D) Most
  15.A) related to
  B) connected with
  C) relative to
  D) related with
参考答案:BBCDC BABAB BDBAC

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