“中华好养生”节目中养生专家话语身份建构的动态性研究
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-12-28编辑:lgg点击率:5017
论文字数:37682论文编号:org201612272010252497语种:英语 English地区:中国价格:$ 66
关键词:英语语言学论文顺应论动态性养生专家
摘要:本文是英语语言学论文,本文的语料主要来源于优酷视频网的节目选集,文中采用质化的分析方法研究了身份建构的语用价值。就理论而言,论文试图拓展特定会话场合对身份建构的研究来深化相关理论的应用。
Chapter One Introduction
1.1 Motivation of the study
Nowadays, TV programs have become a close companion in people’s life as one of themajor means to get information. Especially, during the past several years, health programs havegrown rapidly and drawn attention to the large numbers of stable audiences. Health expertsalso sprung up like mushroom after rain, they spread the health knowledge and give audiencessome good precipitations to take precautions against diseases. In Chunghwa Health, it is easyto find that almost health experts not only tell some good tips but also introduce some healthproducts. Obviously, it is by the program that the health experts promote their productssuccessfully and meet their intentions which are full of commercial interests.In the program the health experts construct various identities to adapt the context in theinteraction of the program: an authentic health experts, a bosom companion, a smart seller. Theidentities show their features of language and interactive functions. The health expertsconstruct various identities to realize commercial intention with the process of introducinghealth knowledge. So changing identities appropriately is an important tragic to communicatesuccessfully with obvious intentions.Therefore, the spoken language and its speakers’ identities are inseparable, and languageacts are actually acts of identity. When people communicate in daily life, they have built theirown identities consciously or unconsciously. Gee (2002:99) said identity are the “kind ofperson one is recognized as ‘being’ at a given time and place”, which obviously shows identityis unstable but is dynamic in the interaction or communication which changes from moment tomoment, and from context to context. From the definition, the phenomena of identityconstruction should be included in the field of pragmatics. Needless to say, the pervasivephenomena of identity construction have become a hot issue worthy of study in pragmatics.Many famous linguists have offered rich literature, conducted a series of studies in the field ofidentity construction which integrate cognitive and pragmatic approaches and get fruitfulaccomplishments.
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1.2 Layout of the study
The present study will make a systematic analysis of the pragmatic identities in the settingof the health program to contribute to the understanding of the pragmatic identity in academicdiscourse. It attempts to describe how and why discourse identities are constructed in specifiedcontext from the perspective of pragmatics. Also it intends to explore the commercial intentionthrough understanding the potential impact of multiple identities of health experts.This
thesis is mainly composed of five chapters to accomplish the study of identityconstruction of health experts.Chapter One presents a general introduction of thought of the study. It simply introducesmotivation of the study including the rational of choosing the topic--- identity construction, thereasons of applying Adaptation Theory to explore and the research background. Then it alsogives a simple presentation of the contents and meanings for the study and the layout of thisthesis is provided. Last it depicts the procedures of data collection and the research method.Chapter Two is a statement of the related
literature review on identity construction,including definition of identity, dynamics of identity, previous study of identity constructionand approaches to t
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