中英文手机广告人际意义的对比研究
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-08-22编辑:lgg点击率:6505
论文字数:38956论文编号:org201708162119459218语种:英语 English地区:中国价格:$ 66
关键词:英语语言学论文人际意义语气人称系统
摘要:本文是英语语言学论文,本论文从国内外著名手机品牌官网上选取中英文广告各 30篇,共 4余万字,作为本文的语料,采用定量研究和定性研究相结合的方法,从语气、情态和人称系统三个方面,研究人际意义在中英手机广告中的共同点和区别。
Chapter One Introduction
1.1 Background of the Research
Nowadays, advertisement exists everywhere in our daily life. It plays a more indispensible and significant role in the times of information. And with the popularization of the Internet, ad is widespread across the website. It not only deeply influences our consuming habits, but also affects the social lifestyle of our times. Advertisement serves as a platform which connects the advertiser and the consumer. It has influence on the communication between the both sides. Successful advertisement not only provides detailed commodities information to the potential buyer, but also leads to their purchase. Cell phone
advertising contains concise information about the mobile product. For potential consumers, they can get to know the new cell phone when intend to buy it. Alternately, for advertisers, cell phone advertising conveys competitive information about the merchandise. Persuasive and competitive information makes its own cell phone stand out in the market. As one special communicative form, the purpose of advertisements is to publicize commodity and enlarge sales. The language of advertising has its own lexical, rhetoric and syntactic features. What‘s more, the language of advertising draws the attention of some linguists from different perspectives, semiotics, sociolinguistics, rhetoric, pragmatics and so on.
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1.2 Significance of the Research
Firstly, from theoretical perspective, this
thesis helps to extend framework for study on interpersonal meaning from the perspective of SFG. It is acknowledged that interpersonal meaning is utilized to establish social and personal relations with others. And advertising discourse forms a communication between the advertiser and the consumer, which also belongs to the category of interpersonal relations. Can interpersonal meaning of SFG be applied to analyze the contrastive study of cell phone advertising between Chinese and English discourses? As it turns out that this study not only provides application of the theoretical framework of interpersonal meaning in SFG to Chinese and English cell phone advertising discourses, but also uncovers the verification and feasibility of applying it to the contrastive study. Secondly, this study probes deeper into linguistic features
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