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Methodology 怎么写?Methodology 格式如何?

论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2010-09-13编辑:steelbeezxp点击率:23615

论文字数:2000论文编号:org201009131900039607语种:英语 English地区:丹麦价格:免费论文

附件:Methodology.doc

关键词:Methodology 怎么写Methodology 格式

This research therefore uses the risk-component approach to measure the amount of risk of different dimensions perceived by consumers when they are using alternative payment methods.

methodology

Type of investigation
Some research projects aim to describe the defined characteristics a topic, others seek to explain relationships between variables of interest and a third type involves exploring a topic that is not well established in order to find out the key issues(Sornders 2007). As this research project intends to use questionnaire survey in order to explore the relationship between customers’ perceived risks and financial services in China banks. Hence, this an explanatory study.  There are two important aspects of the research methodology in our study: the study questionnaire and the analysis technique.

Design of Questionnaire
The purpose of this research is to find out the relationship between the perceived risks and financial services in order to make recommendations accordingly so as to adapt appropriate marketing strategies.

Survey method has been chosen to carry out the research. To give the positivist foundations of this study, questionnaires were used to examine the variables factors.
The design of the questionnaire was primarily based on multiple item measurement scales (like likert scale) taken from previous research.

Quantifiable data was obtained through a structured questionnaire that consisted of three sections, i.e. demographic details (seven questions), a quantification of consumers’ perceived risks with cash and credit card users on a six-point Likert type scale (forty questions), a quantification of consumers’ perceive of services rated on a five-point scale(ten questions).

The questionnaire was pre-tested among 10 credit credit card users in order to improve the design of questionnaire.
There were two parts in the pre-tested questionnaire and each part consisted of five respondents who were chosen randomly from the undergraduate student in the ZheJiang GongShang University in Hangzhou.
The first part was used to collect comments and suggestions on the contents of the questionnaire. Any missing items identified by the respondents were then incorporated into the second part.
The second part was used to test the credit card users’ understanding of the questions. Any misleading and unclear questions were revised and re-tested on the next respondent. The coefficient alpha of all risk dimensions in the pre-tested questionnaire were better than 0.6, which indicates that they all met reasonable standards of internal consistency and reliability (Nunnally, 1970).

The sampling procedure used for the study was simple random sampling. A convenience sample of 180 credit card customers in Hangzhou(a big city in China) had been chosen for the research.

In order to analyze the data descriptive statistics, the responses given to questions were stored in an SPSS file. SPSS was used to determine the percentage of their demographic profile and exam the strength of relationship between variables and answer the research objectives.

Research hypotheses were tested relating to customers’ evaluations of credit card perceived risks, particular service strategies and demographic variables,. The hypotheses to be tested in the study are given as follows:
HI. The relative importance ranking of the five risk dimensions differ among论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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