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Development of an integrated marketing communication mix strategy for an IT brand such as HP or intel planning to enter a new but very competitive market such as Russia or China
论文语言：英语论文 English
论文专业：Business and management

字数：2500
学校国家：英国 U.K.
是否有数据处理要求：是
您的学校：Brunel University
全英排名 44
论文用于：BA Coursework 本科课程作业补充要求和说明：
Notes:
1. The assignment should not exceed 2,500 words and should be presented in report format, as it is not as an essay.
2. You are allowed to include any reasonable amount of supporting material as an Appendix.
2. You should draw upon your personal research done at the library, through the Internet and the recommended reading and material covered throughout the course. Please reference carefully all your research sources.
3. You are asked to use primary as well as secondary research for this assignment. You are encouraged to be innovative in your quest for answers, by using your powers of observation while watching TV, going to the cinema, going shopping, focus groups on campus or with your friends and family, surveys on campus or elsewhere, etc.
4. You are encouraged to make full use of GMID – Global Market Information Database, ABI/Inform, FAME and other databases which are available as Electronic Resources by the Brunel Library.
5. Please adopt a critical but constructive view supported by factual information, not just personal opinions. If quoting other people’s work, please use the accepted form of academic referencing (Harvard style referencing).
Report format***
1. E-Cover page (include the word count)
2. Table of Contents (with page numbers)*
3. Executive Summary
4. Introduction
5. Market and Literature review
6. Research methods (briefly justify the primary research method(s) used, describe the sources used, describe the data collection procedure; discuss limitations; ½ to full page)
7. Analysis and discussion (including research findings)
8. Conclusions
9. Recommendations (7 & 8 can be combined under one heading)
10. References (bibliography; sources used in the assignment)**
11. Appendix (only relevant, succinct material)
Market and Literature review –
1. include some relevant secondary data on your own and competing brand
2. justify the marketing mix proposed by you while explaining marketing mix of competitor (prices, products, distribution/shops).
3. Provide examples of activities proposed such as advertisements, sales promotions, public relations, sponsorhsips, events, websites etc.
4. Use marketing communication theories to analyze activities identified as a part of marketing communication mix
5. Comment on any ethical issues that you feel should be addressed while developing a marketing communications mix.
6. Analyze the objectives and effectiveness of other promotional tools that you present
7. In Analysis and Discussion section analyze and discuss your primary data; i.e. the data that you collect either by running in-depth interview(s) or focus group(s) or a survey. In the end of that section or possibly in the final discussion you can bring everything together, i.e. the conclusions based on the secondary data with the conclusions based on the primary data.