英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

留学生作业代写

论文作者:英语论文论文属性:短文 essay登出时间:2010-02-21编辑:steelbeezxp点击率:10886

论文字数:2000论文编号:org201002212222173472语种:英语论文 English地区:英国价格:免费论文

关键词:留学生作业代写

留学生作业代写 英语论文网www.51lunwen.org提供留学生作业代写服务,留学生作业代写样本请参考如下:

An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment

ABSTRACT
Strong brand commitment has often been associated with high levels
of involvement. However, empirical evidence supporting the
conceptual distinctiveness of the two constructs has been equivocal.
The findings of this study indicate that product involvement and
brand commitment are not highly related and, indeed, represent
unique constructs. Four distinct consumer segments emerged from
the data analysis based upon low to high levels of product本英语毕业论文英语论文网www.51lunwen.org整理提供involvement and weak to strong brand commitment. Furthermore,
various differences were revealed among the four groups with
respect to product orientations, sources of brand information, and
the importance of product attributes.  2000 John Wiley & Sons, Inc.
The concept of involvement has received widespread attention in the
marketing domain over the last 30 years, particularly in the fields of
advertising and consumer behavior. Initial interest in involvement was
stimulated by early research on television advertising and on low-involvement
learning (Krugman, 1965, 1966/1967). Over the years, involvement
has been shown to influence a number of behavioral outcomes,
including search behavior and information processing (e.g.,
Bloch, Sherrell, & Ridgway, 1986; Celsi & Olson, 1988; Mantel & Kardes,
1999). Thus, high-involvement consumers are believed to be more
motivated to search for and actively process product- and store-related
information.
Additionally, when high-involvement consumers are satisfied, they
are expected to develop brand and store loyalties, and in doing so, represent
important market segments. For example, high-involvement
clothing consumers tend to shop more frequently and spend more money
on clothing than other consumers (Shim & Kotsiopulos, 1993). Marketing
strategies designed to attract and retain these consumers can potentially
lead to higher sales and a more satisfied core of committed
customers.
Although involvement has been theoretically linked to brand commitment
(Beatty & Kahle, 1988; Robertson, 1976; Traylor, 1981), there
is an apparent lack of consensus regarding the nature of the relationship
between the two constructs. On the one hand, empirical evidence of the
causal relationship between involvement and brand commitment lends
credence to the view that the two constructs are conceptually distinct
(Beatty, Kahle, & Homer, 1988; Mittal & Lee, 1989). On the other hand,
an opposing hypothesis holds that causal models of involvement–commitment
simply reflect varying degrees of attitudinal specificity (Beatty
et al., 1988; Lastovicka & Gardner, 1977).
Therefore, the main objective of this study was to demonstrate that
product involvement and brand commitment are not highly related and
may represent unique constructs. In order to achieve this objective, a
product-involvement vs. brand-commitment model (Cushing & Douglas-
Tate, 1985) was used as a research framework. Although this framework
is theoretically sound, it has not been rigorously tested. Further,
by extending product involvement along one continuum and brand commitment
along another, four distinct consumer segments are likely to
emerge. Managerially, a product-involvement–br论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/14 页首页上一页1234567下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号