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Case Study 格式

论文作者:英语论文论文属性:案例分析 Case Study登出时间:2010-02-22编辑:steelbeezxp点击率:10656

论文字数:2000论文编号:org201002222334554336语种:英语论文 English地区:英国价格:免费论文

关键词:Case Study 格式

Case Study 格式

案例分析与一般的写作不同,它需要在一开始就阐述出你的结论,然后再给出得出该结论的详尽理由和依据;而并非像写小说一样,若不读到最后一页就不能揭开谜团。老师们更多关心的是你是如何阐述问题,清晰的叙述你的分析过程,选择特定解决方法的理由以及最后设计出的那套来实施你的解决方案的计划。而并不是要看你花洋洋篇幅来证明你的结论如何正确!以一糙言蔽之,写CASE STUDY追求的是过程而不是结果。

Introduction to the Case-Study Method

the case studies require an approach that is different from normal homework assignments. Each case can have more than one right answer depending on how the problem is defined and which assumptions are made. In fact, your teacher may be more interested in the analysis and process you used to arrive at the decision than in its absolute correctness.

In some cases, the case writer(s) have provided questions to guide your analysis; in other cases it is up to you, the case analyst, to decide which questions are relevant in defining the problem. This too is by design. In an actual situation you will have to decide which questions to ask, and certainly no one will give you a list of multiple-choice answers. This is why it is suggested that you not limit your analysis to the questions at the end of a case.

The Seven Steps of Problem Analysis本论文英语论文网www.51lunwen.org整理提供

Using an organized seven-steps approach in analyzing a case will make the entire process easier and can increase your learning benefits.

1. Read the case thoroughly. To understand fully what is happening in a case, it is necessary to read the case carefully and thoroughly. You may want to read the case rather quickly the first time to get an overview of the industry, the company, the people, and the situation. Read the case again more slowly, making notes as you go.

2. Define the central issue. Many cases will involve several issues or problems. Identify the most important problems and separate them from the more trivial issues. After identifying what appears to be a major underlying issue, examine related problems in the functional areas (for example, marketing, finance, personnel, and so on). Functional area problems may help you identify deep-rooted problems that are the responsibility of top management.

3. Define the firm's goals. Inconsistencies between a firm's goals and its performance may further highlight the problems discovered in step 2. At the very least, identifying the firm's goals will provide a guide for the remaining analysis. 本论文英语论文网www.51lunwen.org整理提供

4. Identify the constraints to the problem. The constraints may limit the solutions available to the firm. Typical constraints include limited finances, lack of additional production capacity, personnel limitations, strong competitors, relationships with suppliers and customers, and so on. Constraints have to be considered when suggesting a solution.

5. Identify all the relevant alternatives. The list should all the relevant alternatives that could solve the problem(s) that were identified in step 2. Use your creativity in coming up with alternative solutions. Even when solutions are suggested in the case, you may be able to suggest better solutions.

6. Select the best alternative. Evaluate each alternative in light of the available information. If you have carefully taken the proceeding five steps, a good solution to the case should be apparent. Resist the temptation to jump to this step early in the case analysis. You will probably miss important facts, misunderstand the problem, or skip what may be the best alternative solution. You w论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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