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论文作者:英语论文论文属性:作业指导 assignment guidelines登出时间:2010-04-18编辑:lixiaona点击率:16394
论文字数:7452论文编号:org201004181757264320语种:英语 English地区:英格兰价格:免费论文
关键词:TechnologyInnovation ManagementBusiness Strategy
6. What do you regard as the key challenges of managing research and technology in a global company? Can those challenges be overcome? How? Illustrate your answer by reference to a company of your choice.
7. Are innovative organisations born or created? Illustrate your answer by reference to an organisation of your choice.
The Group Project
Each group should have 4-5 people. The task for the Group Project will be to design an innovation strategy for a global company in the aerospace industry. You should address the following:
1. Consider the main threats and opportunities to your business that may arise from changes in its external operating environment and identify how technological change in particular is likely to influence the external operating environment for your business.
2. Assess the strengths and weaknesses of your business with respect to technological innovation and compare them to your competitors.
3. Consider the role that technological innovation should play in the competitive strategy of your business.
4. Design an innovation strategy for your business.
5. Determine the appropriate allocation of resources to support your innovation strategy.
6. Identify the key challenges that you expect to face in implementing your innovation strategy and explain how you will address them.
Group Project Presentation (not assessed) (28th April)
You will make a group presentation on your innovation strategy. The presentation should last no longer than 20 minutes. You will then take questions for 10 minutes from myself and another member of faculty. Use the presentation to present your interim analysis and outline your innovation strategy and get feed-back that you can use to finalise your project report.
Group Project Report (deadline not later than 13.00 on Thursday 13th May)
You will also prepare a Group Project report of no more than 5,000 words.
FREQUENTLY ASKED QUESTIONS
Q: Who should I ask if I have a question?
A: Look at WebCT first - I will be posting up answers to Frequently Asked Questions. If you do have a question related to the elective please email Andrew.James@mbs.ac.uk Khaleel Malik will only answer questions directly related to the subject matter of his session.
Q: Is attendance compulsory? Can I pass the elective by just reading the handouts?
A: Attendance is compulsory and our experience in teaching this elective (and others) is that there is a strong correlation between those who attend and actively participate in the elective and performance in the assessed part of the elective. Our experience is that those who rely on class handouts tend to find that they do poorly - there is a lot more information communicated by the lecturing staff than appears in the handouts. More importantly, the elective is designed to be participatory - you will undertake exercises, activities and so forth that are designed to teach you how to use the tools and techniques that are discussed in the elective and reinforce the key learning points of this elective - 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。