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Business Strategy

论文作者:英语论文论文属性:作业指导 assignment guidelines登出时间:2010-04-18编辑:lixiaona点击率:8102

论文字数:7452论文编号:org201004181757264320语种:英语论文 English地区:英格兰价格:免费论文

关键词:TechnologyInnovation ManagementBusiness Strategy


Technology, Innovation Management and Business Strategy


Course Coordinator:  
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Lecturers:    


Course Aims
This elective focuses on the management dilemmas posed by technological innovation and the tools and techniques that can be used to tackle those dilemmas. The elective considers how, by successfully harnessing innovation, global businesses can open-up new markets and develop new ways to serve existing customers. The elective also considers how the rapid pace of technological change can threaten established b本Assignment代写Assignmentwww.51lunwen.org提供 usinesses and undermine existing business models, how new entrants to global markets can leverage these opportunities to establish themselves in an industry - and how established businesses can respond.

Learning Outcomes
After successfully completing the course, participants will be familiar with the issues that arise for the managers of global companies in the formulation of a technological innovation strategy and the management of technological innovation and will have an understanding of the main academic literature and key concepts relating to company strategy and management as it relates to technology. Participants will have undertaken a group project to develop actionable recommendations for a technology strategy issue and made a group presentation. Participants will also have drawn upon lectures and selected literature and used – where relevant – current academic and management models and concepts and synthesised this material for inclusion in an individual assignment.


Teaching Style
The emphasis of the course will be on active problem-solving discussions of “real-life” cases in innovation management and business strategy.

Reading
A suitable introduction to the themes of the course is provided by:
• Dodgson, M, Gann, D and Salter, A (2008) The Management of Technological Innovation: Strategy and Practice, Oxford University Press: Oxford
• Tidd, J, Bessant, J and Pavitt, K (2005) Managing Innovation, Third Edition, John Wiley & Sons: Chichester

Course assessment

• Individual assignment      50%
• Group Project Report      50%


The Individual Assignment (deadline not later than 13.00 on Thursday 13th May)
The individual assignment should be no more than 2,500 words in length. Select ONE from the following:


1. How can technological innovation alter the terms of competition in a global industry? Illustrate your answer by reference to an industry of your choice.

2. What role can technological innovation play in the competitive strategy of a global business? Illustrate your answer by reference to a firm of your choice.

3. Why can global technology leaders find本Assignment代写Assignmentwww.51lunwen.org提供  themselves losing out to followers with (sometimes) technologically inferior products or services?   Illustrate your answer by reference to a technology of your choice.

4. Select an emerging technology and consider whether it can be characterised as disruptive to established firms. How should those established firms respond?

5. What role do the 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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