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论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-06-09编辑:Sam xu点击率:3420
论文字数:1900论文编号:org201206091707438697语种:英语 English地区:英国价格:$ 22
关键词:HospitalitymanagmentHilton
摘要:代写英文论文 Hilton Hotel is one of the most famous hotel brand in the world which provides business and leisure travelers the most perfect facilities and services in accommodation. The first Hilton hotel was opened in 1919 in Cisco, Taxas in the US by Conrad N. Hilton. (Hilton worldwide, 2011) Hilton Hotels is an international chain of full-service hotels and owned by Hilton Worldwide. Hilton Worldwide is owned by the Blackstone Group. Until 2010, Hilton brands have 3750 hotels be built in 84 countries. There are more than 130,000 staffs in the world.
论文题目:An analysis of the factors that make the Hilton brand successful
论文语言:英语论文 English
论文专业:Hospitality managment字数:1500
学校国家:英国 U.K.
是否有数据处理要求:否
您的学校:University of Surrey
论文用于:Pre Undergraduate Assignment 本科预科作业
Outline
1.0 introduction
In this part, the paper will introduce the brand Hilton. The first Hilton Hotel was opened in 1919. Its hotel chain has expanded to the whole world. It is one of the most famous brand hotels.
2.0 Motto of Hilton Hotel.
Hilton pays attention to the cultivation of enterprise acting etiquette. This includes the courtesy to customers, management style, staff poise and environments of Hilton Hotel. The enterprise acting etiquette of Hilton Hotel make it welcomed.
3.0 The market segmentation of Hilton Hotel.
Hilton Hotel Corporation has 11 sub-brands. They are Hilton Hotels, Conrad Hotels, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Company, Homewood Suites by Hilton, Home2 Suites by https://www.51lunwen.org/reading/2009/0420/1641188326.html Hilton and The Waldorf-Astoria Collection. These brands hotel has different positioning and target customers. The market segmentation make Hilton cover the world and have advantages.
4.0 conclusion
Hilton Hotel is one of the most famous hotel brand in the world which provides business and leisure travelers the most perfect facilities and services in accommodation. The first Hilton hotel was opened in 1919 in Cisco, Taxas in the US by Conrad N. Hilton. (Hilton worldwide, 2011) Hilton Hotels is an international chain of full-service hotels and owned by Hilton Worldwide. Hilton Worldwide is owned by the Blackstone Group. Until 2010, Hilton brands have 3750 hotels be built in 84 countries. There are more than 130,000 staffs in the world. (Hilton worldwide, 2011) There are many causes to the success of Hilton Hotel. Such as the management strategies, organizational culture, advertising strategies and other experience which is deserved to be learned by other hotels and organizations. This essay will be divided into two main parts. At first try to discuss the reasons for the Hilton Hotel success, focusing the organization culture of Hilton Hotel and market segmentations. Then, it will conclude the strategies of Hilton Hotel to give suggestions to other hotels and organizations.
Organization culture is one of main reasons for the success of the Hilton hotels success. It is well-known that a good corporate image is important, the corporate image means that the overall impression and evaluation of social people to an enterprise. The staff of enterprises is one part of enterprise, and the images to staff will directly influence the images of enterprises. (Andres R. S, 2010) Therefore, Hilton Hotel pays much attention to the establishment of the enterprise image and the etiquette of staff. https://www.51lunwen.org/hotelmanagement/ Enterprise etiquette includes many contents. It includes corporate hospitality etiquette, management style, staff demeanor, style and layout of the environment within the information communication and so on. Business etiquette is often the traditions and customs, reflecting the company's business philosophy. Business practice is a "soft constraints",which is the common labor practices formed in long-term. Hilton has a very good employee communication practices. Such as the general manager of the forum, the association, dialogue and performance report and so on. Employees can make direct communic本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。