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论文题目：Strategic Communications Plan
论文语言：英语论文 English
论文专业：Adverting
字数：250
学校国家：美国 USA
是否有数据处理要求：否
您的学校：美国普通大学
论文用于：BA Coursework 本科课程作业

A Strategic Communications Plan

Communications Infrastructure
We are willing to devote much staff and time to communications.The staff in the marketing department will do the work, because they are knowledgeable about communications.
Goals
What is your positive vision for?
We launch the communications efforts to improve our work performance and expand market sharefor the foreseeablefuture.
Target/ Target Audience
Our target audiencesare our customers, including the old and new customers. We will know our audience through research:
 Focus groups
 Surveys
 Door-knocking
 Talking to strangers in the supermarket
Frame the Issue
We will adopt new marketing strategies to attract more customers. And we will give more preferential measures https://www.51lunwen.org/usa/ and values to them. Moreover, we will holdlarge promotional activities outside the door.
Message
 Problem
We will make our customers to fully understand our intent. This can affect them and bring aboutbroader impacts.
 Solution
Speak broadly about the change we wish to see. Speak to our customers’ hearts withvalues-rich language and images.
 Action
Call on our customers to do something specific and actively involved in our activities.
Spokespeople
We will choose someone with an effective speakingstyle and a look that appeals to our audience.Maybe it is a staff in our company or a star in our county.
Communications Channels and Outlets
We will choose some news media https://www.51lunwen.org/kaitibaogao/2012/0408/1542244552.html to move our target audience totake the action for our desire.Hereare some types of pieces toaim for:
•TV, Radio or Print News Story
•Radio or TV Talkshow Appearance
•Magazine Feature Story
Track and Evaluate
We will consider hiring a print news clipping service and contact an audio/video clipping service. In addition, search news sites such as Google News for mentions of our company.After each effort, we will assess what was successful and what could improve.