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由于没有两个企业是相同的，许多不同类型的忠诚度计划存在于零售行业。它是不同的从一个企业到另一个甚至相同的企业可以有多种类型的忠诚度计划。以下是一些著名的忠诚计划。

Since no two businesses are same, many different types of loyalty program exist in the retail industry. It is different from one business to another and even same business can have more than one type of loyalty programs. Below is the list of some famous loyalty programs.

Use a simple points system 使用一个简单的点系统

这是忠诚计划最常用和最基本的方法，它适用于任何类型的企业.。theearned客户转化成一些奖励可以是免费的，折扣或客户处理。客户，赎回他们赚取的奖励，将永远走向一定数量的点。有许多公司在这种方法上步履蹒跚，但有形的回报和赚取积分之间的关系可能是复杂和混乱。

This is the most commonly and basic methodology of loyalty program, which fits into any kind of business. Theearned points of customers translate into some reward which can be a freebie, a discount or customer treatment. Customers, to redeem their earned reward, will always move towards a certain amount of points. There are many companies which falter in this method but making the relationship between tangible rewards and earned points can be complex and confusing. For example: 14 points equals 1 dollar, and with 20 dollars one can earn 50% off in next purchase after some month. This is not rewarding but rather a headache to the customer. If one opt for a points-based loyalty program, one should keep the conversions intuitive and simple. Bolco is one example of a company which uses loyality program based on points. To make it convinient for their audience, they measure points in dollars, the reward for which is given in terms of food items. Customers can very well swipe their stylishBoloco cardat every purchase; the card automatically tracks the money spent. The program is such that, with expenditure of every $50, the customer earns a free item. It is of no relevance whether the customer choose a burger or an chocolate pie – it is free after $50. This cites an example of a company which is simplifying points by accessible reward system for customers. The most common loyality program but it is not applicable everywhere. It is most appropriate for certain businesses that favours short-term and regular purchases.

Use of Tier System to Reward Initial Loyalty 使用层系统奖励初始忠诚

In case of designing loyality programs, The major challenge for most companies to to find a balance between attainable and desirable rewards. One of the ways to combat this so as to implement tiered system. The idea is to offer small rewards initially to be the part of the program as a base offering, then increase the rewards’ value as the customer climbs up the loyalty ladder, so as to foster repeat customers. This will help solve the problem of members forgetting about their points. Few customers are the victim of forgetfulness and they never redeem them because of a long time span between purchase & gratification.

Virgin Airlines’Flying Clubinducts members at the Club Red tier, then divides them into Club Silver and Club Gold. On one side, members of Club Red earn points on flights and they use the discounts on rental cars, hotels; members of Club Silver earn more 50% miles on flights, or expedited check in, or priority stand by seating. Other than this, members of Club Gold gets boarding on a priority basis, double miles, even they can use exclusive clubhouses where they get premium services like free drink or massage service while waiting for their flight. The idea over here is to provide benefits during the start itself so as to hook customers for repeat