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uccessfully survived through out the history with many recession, crisis and changing. But in the other hands, they must carry together the huge responsibility to keep their brand name and value in good position. And under the stricter and harder environment, the only smart way for survival is a€|'doing the right thing'.

ANALYSIS ON ISSUE 1: Every company must have the governance to manage the company and its business. This governance is carried out based on the company's strategy & policy which could be many of the following facts: maximize profit, penetrate the business to new areas, expand the existing business, improve the working procedures, enhance the efficiency of staff's performance, better control internallya€|a€| Among these, depend on each company's policy and strategy; they can set the order of priority for each term.

In theory, Marks&Spencer have to do the right thing, the right way for their major stakeholders. The key question is how important of stakeholders to the existing and developing of Marks&Spncer. With the following descriptions, we can somehow understand the roles of stakeholders:

Shareholders: are the investors for Marks&Spencer . As such, they have to provide the right information and facts, in the right amount and at the right time, in order that they can correctly judge and give out the proper decisions and solutions. As such,shareholder theory offers a 'decision-making rule' to guide managers towards the ethical achievement of shareholder value maximisation and 'the greatest value for the greatest number of stakeholders' (Sundaram and Inkpen, 2004b, p.371).

Customers (consist of clients and consumers): they are end users of Marks&Spencer's products and service through out Marks&Spencer retail channels. Company's target is enriching consumer life through maintaining customer satisfaction and providing safe and secure commodity and services

Suppliers: It is vital for each company to corporately work with suppliers in consideration of fair trade and the affects of products and service on society and environment. Each company should strive to keep complete attention to social and environmental impacts through setting up the traceability systems to ensure qualification and safety of each dealer products

Employees: For each company, employees are valuable assets for every activities. With improving the personnel system, we need to improve the working environment and bring the best opportunities to motivated employees so that they can contribute to the best of their efforts for the company's expansion and development

Local communities: M&S conduct various corporate activities with 2,000 suppliers around the world. As such, at each area, company absolutely need to set up good relationship with local communities as a good cooperate citizen through valuable communication with them and contribute to their development

Particularly, in the case Marks&Spencer, they put their top priority of governance on how to perform every thing in the right way. In other words, the management focus on setting up the guideline in which every plan, action, procedures should be the correct ones. Or at least, should be on compliance side.

And these 'right thing & right way' should be unifiedly understood & carried out from top management down to new staff, from small