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I believe that shareholder wealth maximization is important. But it can not be set as the superior objective over the stake holder's interests.

We are here and there working and running the business with surrounding peoples/facts. As such, we need to care how good/or bad effects might be happened thanks to/ due to our business.

According to the shareholder theory,'shareholders provide the capital required to keep the company going'.( Andrew Keay,p.663).And 'Maximising shareholder wealth means maximising the flow of dividends to shareholder through time' (Glen Arnold,p.13). From a long-term perspective, maximising the shareholder value maximises the value of the firm(Sundaram and Inkpen, 2004b, p.371). The shareholder plays a pivotal role in the deliverance of firm value however they are not the only constituent nor is profit maximisation the only purpose of the firm (Freeman et al., 2004)

Unlike shareholder theory,the stakeholders are usually consist of: shareholders/investors, suppliers, clients/customers, employees, local communities, government/authorities or 'any group or individual who can affect or is affected by the achievement of the organisation's objectives' Freeman (1984, p.46).In Freeman's original work, as cited in Freeman (1999, p.234), suggests, 'if organisations want to be effective, they will pay attention to all and only those relationships that can affect or be affected by the achievement of the organisation's purpose'.

And all of these are set under the global environment which is becoming the hot issue recently in all over the world. As the responsible citizen/company, in every daily plan and action, we need to put our attention on this matter.

Upon studying Marks&Spencer's annual report 2010, here and there, we can easily pick up their quality orientation policy & activities, such as:

Sell high quality, great value clothing, outstanding quality food

Commited to building a world-class retailer

Managed cost prudently, listened and responded to customers' changing need

Stayed true to the core values

And on the top of that, we can find in the annual report all the words and phrases relating to better quality performance. Concretely: Quality, Innovation, Service, Trusta€|..

Furthermore, we can clearly recognize how good Marks&Spencer follow this idea through their launching of 'Your Green idea' in last March. Accordingly, they run the 'Green actions' for helping the environment.

Of course, the profit issues should also been care clearly with strong and solid backed up with clear data base to be transparent to every stakeholders. But it is the issue following the 'right thing' policy.' If we do the right thing, the right way then the business will be successful' ( Marks&Spncer annual report 2010,p.46)

Any company, such as Marks&Spencer has the right to be proud of their long history. Because the long history (here is 125 years) means that they have s±¾ÂÛÎÄÓÉÓ¢ÓïÂÛÎÄÍøÌṩÕûÀí£¬ÌṩÂÛÎÄ´úд£¬Ó¢ÓïÂÛÎÄ´úд£¬´úдÂÛÎÄ£¬´úдӢÓïÂÛÎÄ£¬´úдÁôѧÉúÂÛÎÄ£¬´úдӢÎÄÂÛÎÄ£¬ÁôѧÉúÂÛÎÄ´úдÏà¹ØºËÐĹؼü´ÊËÑË÷¡£

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