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ement. The statement illustrates where the airline wants to end up and what they have to achieve in order to meet these goals.

Specific Plan - This type of plan is exactly what is says, specific. They are concise, and to the point, because of this they are easy to follow and they leave little room for error. An example of a specific plan can be seen when referring to BA. They have a plan to cut their carbon emissions by 7% by 2011 (annual report, 2007/2008). This plan is short and simple and would be easy for the whole company and its shareholders to understand. Specific plans will not work in situations where the future is unpredictable due to their lack of flexibility (Boddy, 2005 p 170).

Information Required and How to Gather it.
In order for organisations to create plans they need to gather information. The information must of the right kind if it is to be used in planning to ensure efficiency as wrong information will be costly to rectify. Information can be gathered from a number of sources by using informal or formal analysis.

The main types of information that will be sought by BA would be information about their competitors and information about customers. This is because British Airways aim to be the airline of choice (annual report 2007/2008) so information regarding the customer's thoughts of aspects such as service are vital. BA's main threat come from competitors so they would want information on them in order to see what they are offering that might steal custom.

British Airways gather their information using a formal analysis approach. The types of formal analyses they will use are Industry surveys, Market research (by way of questionnaires provided on their flights and on their web-site), the SWOT analysis model (see appendix 1) and the PESTEL analysis model (see appendix 2).

Conclusion 结论
To conclude this report, it can be seen that planning is a must for any organisation. If applied correctly, planning can inevitable help the organisation fulfil its mission and goals in a smooth and efficient manner. The type of plan to use will depend highly on the organisation and what it wants to achieve, although most organisations such as British Airways will use a variety of planning types. Gathering useful and relevant information is paramount to effective and precise planning as if the information is not of the right kind or incorrect plans will be made on the wrong basis which may be detrimental to the organisation in the future.
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