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留学作业Case Study范文:戴尔供应链案例研究

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-08-25编辑:cinq点击率:1245

论文字数:2000论文编号:org201708251447418925语种:英语论文 English地区:美国价格:免费论文

关键词:供应链Case Study案例研究

摘要:本文是留学作业Case Study范文,主要内容是以戴尔公司作业研究对象,分析研究其的供应链相关内容。

戴尔公司是在1984年11月4日建立起来的。这是美国一家跨国数据创新公司位于朗德罗克,德克萨斯,美国,创造、提供和支持个人电脑和相关的项目管理。该组织是世界上最大的创新型企业之一,利用全球超过103300个人。其创始人的名字是迈克尔·戴尔。他直接组织一个财富500强最年轻的首席执行官定位。它所产生的收入每年630亿7000万美元。该公司生产台式电脑,笔记本电脑,网络服务器,工作站,存储产品和每一个产品的定制与供应商是微软的Windows,微处理器的英特尔,NVIDIA的图形芯片和索尼显示器。
在案例研究讨论,戴尔保持与供应商的一个体面的连接(供应商),帮助他们在创新能力中心支持主动段的事实,在迅速变化的领域的创新,为公司继续保持垄断的部分研发费用大约明显高。这是要求供应商保持批量和库存低至合理预期的原因。戴尔一直专注于客户的研究和利用,帮助供应商和本身的研究。至于库存细节和新订单,戴尔已经建立了一个网页,供应商可以查看订单细节,并计划根据用户的实际需求,向戴尔提供多少和何时提供产品,从而减少供应商端的牛鞭效应。戴尔的主要动机是与供应商合作,减少客户订单,保持供应链的移动。在这一点上,在整个供应商的共同努力下,戴尔可以为他们的客户提供各种各样的替代品,并能完成快速的吞吐量。

Introduction 简介

Dell organization was built up in November 4, 1984. It is an American multinational data innovation company situated in Round Rock, Texas, United States, that creates, offers and backings PCs and related items and administrations. The organization is one of the biggest innovative enterprises on the planet, utilizing more than 103,300 individuals around the world. The name of its founder  is Michael Dell. He was the most youthful CEO to direct an organization to a Fortune 500 positioning. It generates an income of USD 63.07 billion yearly. The company manufactures desktop computers, notebook computers, network servers, work stations, storage products and customization of each product with the suppliers being Microsoft for windows, Intel for microprocessors, Nvidia for graphics chips and Sony for the monitors.

As discussed in the case study, Dell keeps up a decent connection with the provider (supplier) and help them to center on the innovative capacities to support initiative segments in the light of the fact that in the realm of quick change in the innovation , research and development expenses are roughly significantly higher for a company to keep up monopoly in their segment. This is the reason that suppliers are asked to keep a lot sizes and stock as low as reasonably be expected. Dell always focus on its customer research and use that research to help suppliers and itself. As far as inventory details and new orders are concerned, Dell has build a web page , where suppliers can view order details and can plan how much and when to provide the product to dell based on actual demand of the consumer, which will decreases the bullwhip effect on supplier end. The main motive of the dell is to work with supplier as a team and to reduce the customer order line and to keep moving the Supply Chain. At that point with the joint efforts of the whole provider`s, Dell can provide a large variety of alternatives to their clients and can work to accomplish a quick throughput.

FIRST MOVER ADVANTAGE

If we see on the distribution side dell is mainly dependent on direct sales through internet, in order to enhance income by offerings large varieties of desktops, notebooks and enterprises products. All these are displayed on company's websites and customers can directly purchase from it. Even customers can place order from anywhere at any time. On comparing online and retail dell computer purchase, online is cheaper because of the brick and mortar model. In dell company whenever the new product is manufactured at the same time it is introduced over the company`s website. Whereas the competing companies firstly produces the product and then introduce the product after it reaches the retail store for selling. That is why Dell has an advantage of introducing new product early in the market, said to be first mover advantage.
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