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same type as the private travel. It also includes the students who are studying in foreign countries and with need for travel service. 
However, with the development and growth of the economy in china, it is not a life dream any more for the people to go for a trip in a foreign place. With the increasing travel experience, the tourists are becoming more and more sophisticated. The regular travel service is not that attractive and competitive any more as the old day. They have more requirements for the travel agency. Besides, with the huge market and the consumption potential, every travel agency wants to participant into china travel industry to pursue a gold opportunity to develop. 
Therefore, with the increasingly intense competition and picky clients, a new travel agency with specialties and unique enters into the market. The target market of "EE" travel agency is set to be a niche market. The "EE" travel agency provides travel service for the tourist from china to Europe and the Chinese people who already in Europe with the need of travel service, which mainly include the Chinese student studying in Europe. The travel service includes the travel package, visa application service and flight ticket reservation service. However, the unique feature of the "EE" travel agency is it provides the travel service with themes. 
Environmental and Competition Analysis
Economic Environment Analysis
With the application of the open market policy, Chinese has developed to be a new country with powerful economy. The economy has developed at the speed that amazes the whole world. The GDP (Gross Domestic Product) in china keep increasing by more than 10% for years. As the table 1 showed, the GDP in 2005, 2006 and 2007 is respectively 10.4%, 11.6%, 11.6%. Even in 2008, with the negative influence of the global financial crisis, the growth rate of GDP is still up to 9.0%. (World Bank). At same year, with the blow of the economic recession, the GDP growth rate in some counties especially the developed countries in Europe is negative. Another indicator can imply more clearly about the consumption ability in china. The GNI (Gross National Income) also increases very dramatically for the past four years. The GNI in 2008 is 3, 888, 08 million USD. With enormous value of external debt stocks and foreign direct investment, china has been the country with the fast increasing economy in the world. With the total value of GDP, 4,909,280 million USD, china rank as the third top in the world, just following the United States with 14,256,300 million USD and Japan with 5,067,526 million USD (World Bank)
Table 1: Economy Indicators in China from 2005 to 2008
 2005 2006 2007 2008
GDP (million) $2,235,910 $2,657,880 $3,382,260 $3,382,260
GDP Growth Rate 10.4% 11.6% 11.6% 9.0%
GNI (million) $2,273,280 $2,639,330 $3,179,860 $3,888,080
External debt stocks 
(% of GNI)  12.6% 12.2% 11.0% 8.7%
Foreign direct investment, net inflows (Million)  $79,127 $78,095 $138,413 $147,791
Source: World Bank 
Oversea Travel Trend 
The fast increasing and powerful economy guarantee the improved life quality in china. In this circumstance, more and more people seek the opportunities to enjoy a trip in oversea countries. The interest and eager comes from bot本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。