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s Public Security, 1997) Another policy that liberates the oversea travel is the relief of the limitation to get foreign exchange from the bank. Now people do not need authority and complicated paperwork to exchange money in the bank. 
Promotion Advantages
Brand and reputation advantage
China Travel Service Head Office Co., Ltd., as the travel agency in china with the longest history and largest business volume, absolutely has the brand and reputation advantage. With the consideration of the safety and leisure, people are inclined to choose the service with a good reputation, which guarantees the service with quality. In this manner, the "EE" travel agency, as the subsidiary of it, naturally gains this advantage. 
Besides, the China Travel Service has successively joined the international travel associations like CATS, PATA, IATA, USTOA, ASTA, and ICCA. The network in that international travel association can help the "EE" travel agency build up the relationship with the tourism industry. 
Unique travel service 
To survive in the tourism market with increasingly intense competition, the "EE" travel agency has to be unique from other thousands of travel agencies in china. The specialty with "EE" travel agency is the travel service associated with event theme, which includes the cultural event, sports event and business event. 
Cultural Events (include Festivals)
Cultural events are those events associated with music, galleries, literature, architecture, history, festivals, cultural traditions and any other activities related to artistic performance. 
Sports Events
Literally, sports events are the events with theme of sports. As the very important component of event industry, sports events are introduced into the promotion and development strategy by a lot of tourism destinations. Sports events encompass the full spectrum of individual sports and multi-sport events such as Olympic, Commonwealth and Masters Games. To category further, the sports events can be divided into: mega events that are awarded after competitive bidding. The most well-known example is the Summer Olympic Games; calendar events, in which no bidding required, are commercially successful events; one-off events that are awarded after competitive bidding, substantial television rights interest nationally and internationally; showcase events that are generally awarded after competitive bidding, which have the potential to boost sport development, provide the bidder country with a good opportunity of winning medals and improve the image overseas. (Allen, O'toole & Bowdin, 2006) 
Business Events
This type of events usually has a strong focus on the theme of business and trade. Business events usually include conference, exhibitions, incentive travel, and corporate events. Sometimes the business events are grouped as MICE (meetings, incentives, conventions and exhibitions) (Allen, O'toole & Bowdin, 2006). 
 Conference: (1) Participatory meeting designed for discussion, fact-finding, problem solving and consultation. (2) An event used by any organization to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicit本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。