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y is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives. Conferences are generally on a smaller scale than congresses. (CIC 2003) 
 Incentive Travel: A travel reward given by companies to employees to stimulate productivity. (CIC 2003)
 Convention: An event where the primary activity of the attendees is to attend educational sessions, participates in meetings/discussions, socialize, or attend other organized events. There is a secondary exhibit component. (CIC 2003)
 Exhibition: is "a presentation of products or services to an invited audience with the object of inducing a sale or informing the visitor. It is a form of three-dimensional advertising where, in many instances, the product can be seen, handled, assessed by demonstration and in some cases even smelt and tasted." (Exhibition Liaison Council)
Besides, according to Rogers (2003), the incentive travel, client entertainment, staff entertainment, meetings and conferences can be involved in the term of "corporate event". 
Advertising 
For the tourism, the mostly common used advertising media include TV commercial, radio, newspaper, magazine, post mail, internet and etc. With the consideration of the features of our "EE" travel agency, we use the following media as our advertising methods to do the promotion. 
Newspaper 
It is one of the mass media that can reach most of people. And the delivery time is very short. Compared to other mass media such as TV commercial, newspaper is less expensive. 
Magazine 
The audience of magazine is also very large and it can reach different classification of customers. Besides, since our travel service is associated with events, the advertising can be posted on the related magazines. The types of the magazine automatically classify the customers into different group. For example, if we host a tour with the theme of French Open, we can post the advertising on the sports magazine of tennis ball or the magazine that publishes related news. 
Besides, the magazine has more space and better color reproduction than the newspaper. So we can post the advertising right behind a profile of a tennis ball star player or a touching related story, which can be really impressive and memorable. 
Tour brochure
Most tourists rely heavily on promotional literature in lieu of direct experience of place (Echtner & Ritchie 1991). The tour brochure, as one of the most traditional and most effective promotional literature, always plays a leading role in the tourism. A semiotic analysis of these tour brochures uncovered 15 themes commonly used to promote the area (Young 1997) as the table 1 below showed. 
Table 3: Brochure Themes Used to Promote Tourism
1 Natural beauty
2 Grandeur
3 Adventurous
4 Safety
5 Comfort
6 Pristineness
7 Tranquillity
8 Uniqueness
9 Exotic
10 Ancient
11 Scentific Value
12 Famous
13 Authenticity
14 European history
15 Aboriginal culture
Source: Yong, M. (1997) The social construction of tourist places
Direct Marketing 
Compared to mass media as the promotion technique, direct marketing is more specific on 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。