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the audience of the target market. In this manner, the target customer feels more special about themselves and more respectable by the travel agency. Direct mail is the best known method to do the direct marketing, which is extensively used in tourism industry (Sethi, 1999).
With a personalized mail or a brochure with the introduction of the travel service, it can bring an excellent result for the travel agency. Direct mail is one of the promotion activities type with fastest grow in nowadays tourism industry (Sethi, 1999).
Public relation 
This promotion technique is applied based on the consideration of the wide network of the parent company. With the network and public relations that inherits from the parent company, the "EE" travel agency can easily to build up reputation in the industry. 
Besides, because the target market of the "EE" travel agency is the tourists who are interested in the particular event, so the relationship between the agency and the event organizers is especially important. However, to manage the public relation is not just to keep the travel agency exposed in the publicity. It has to make the employee and the agency in contact with the public. All the related issues, such as the promotional literature, staff working style and uniforms, are managed to gain the maximum publicity and goodwill (Sethi, 1999). 
Conclusion
This promotion report for the new opening travel agency, “Explore Europe”, aims to gain the maximum benefit for the company. However, the entire promotion proposal base on the current research and discussion. If there is anything unexpected in the promotion campaign, the proposal should be adjusted to be more suitable for the reality and the goodwill of the company. 
 
Reference 
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