Marketing across culture：The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States
Table of Content
1. Introduction 1
1.1 Problem Statement 1
1.2 Purpose of the Study 2
2. Literature Review 2
2.1 Culture and Ethical Norms in Marketing 2
2.1.1 Culture 2
2.1.2 Ethical Norms in Marketing 3
2.1.3 Relationship between Culture and Ethical Norms in Marketing 4
2.2 Trompenaars and Hampden-Turner’s Framework 4
2.3 Stages of Ethical Decision-Making Process in Marketing 5
2.3.1 Ethical Perception 5
2.3.2 Ethical Judgment 5
2.3.3 Ethical Intention 5
3. Impact of Cultural Values on Ethical Norms in Marketing 6
3.1 Case Study in India & the United States 6
3.2 Implications 7
4. Conclusion 7
References 7
客户要求说明：
GROUP作业,是Marketing across culture方面的,2000字的作业,我被分配到写500字,能否叫当然为我写这篇个人作业的老师抽空帮我写几下,相信以他的实力一二个小时就能写完,如果他忙的话,请其它老师帮我写下也行.
附件里,HANDBOOK第十六页中有作业的要求.
我被分配到的作业内容如下:
背景:
小组选取了Gillette 公司的剃须刀进入中东国家伊朗,因为中东国家有很多不刮胡子,所以Gillette产品进入时市场销售情况并不好,后来公司改变经营册略,把产品进行改进,推广可以修理胡须的剃须刀,并鼓励中东国家的消费者使用吉列的产品.
我被要求写Gillette产品的4P'S 里的Product & Price 两个部分,一共是500字.
TABLE OF CONTENTS
GENERAL INTRODUCTION 4
The purpose of this module handbook 4
What is a learning outcome? 5
PART 1: MODULE INFORMATION 6
1.0 Brief description of the module and module aims 6
2.0 Learning outcomes of this module 6
2.1 Knowledge and Understanding 6
2.2 Skills and Attributes 6
2.3 Intended Learning Outcomes matched to Assessment 7
3.0英语论文网 【http://www.51lunwen.org】 What teaching methods are used on this module? 7
4.0 MODULE SCHEDULE
5.0 Assessment Details 12
5.1 Details of coursework - type and weighting of assessment 12
5.2 Strategic Marketing Techniques Group Coursework - Assignment 1 (40%)
Requirements
Specific Requirements for Complete Coursework
Style and Content
Referencing
Sources of research information
Structure and Development
Assessment
Helpful hints
5.3 Strategic Marketing Techniques Coursework - Assignment 2 (60%)
Requirements
Specific Requirements for Complete Coursework 13
Style and Content 13
Referencing 13
Sources of research information 13
Structure and Development 13
Assessment 14
Helpful hints 14
5.4 Assessment criteria 17
5.5 Handing in written coursework 17
5.5 Feedback on coursework 18
5.6 Moderation of coursework and examinations
5.7 Responsibilities for studying and course work preparation
5.7.1 Students’ responsibilities
5.7.2 Presentation of written work:
5.7.3 Lecturer’s responsibilities
6.0 Reading/Resource List
Essential Reading/Resources:
Further Reading/Resources:
PART 2: GENERAL INFORMATION 24
1.0 Communications 25
1.1 Notice boards, the web and e-mail 25
1.2 Contacting Academic Staff 26
1.3 The Student Support and Guidance Office 27
1.4 Student representation on School committees 27
1.5 Generic Study Skills Support 28
1.6 Equal Opportunities Issues 28
1.7 English Language Support 28
PART 3: MODULE HANDBOO
本文来自：英语论文网 【http://www.51lunwen.org】 |
论文编号：
lw200802181146224211 
