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s to give you information about lecture/tutorial details, assessment details, contact details for teaching staff and information about learning resources. The aim is to provide sufficient information to enable you to study effectively, including planning the work involved in assessment in good time so that you have adequate time for completing the work. Given the nature of the study provision in the Business School, you may find that assessment hand-in dates can fall within a few days of each other, or even on the same days, and hence forward planning is all important. One of the functions of this module handbook is to help you plan your workload, by giving you sufficient information at the start of your studies. It is important to realise that the module handbook is just one mechanism to help you with your studies and that you need to utilise the full range of support that is available in the School. You need to have read either the Undergraduate or Postgraduate Student Handbooks and the University Student Charter. If you need copies of these, please contact the School Student Support and Guidance Office (Room M030). Your main lines of support are as follows: § Module/tutorial tutor(s) § Programme Tutors (see PG Programme Handbooks for details) § Head of PG Programmes (see UG/PG Handbooks for details) § The Student Support and Guidance Office (see Section 7.0, below) § The Head of Department (see Section 7.0, below) § The Dean (see Section 7.0, below) What is a learning outcome? You will note below that this module handbook specifies ‘learning outcomes’ for this module. A learning outcome characterises what it is that you are expected to have learned at the end of the module if you have successfully completed it. You will note that the learning outcomes are specified in terms of what knowledge/ understanding and skills you will have acquired. This will then tell you beforehand, what the module aims to teach you and what it is that you need to learn in order succeed. It is important to realise is that the assessment for this module is designed to test your achievement of the stated learning outcomes. PART 1: MODULE INFORMATION The Marketing Across Cultures (MAC) module aims to explore contemporary marketing thinking by understanding cross border marketing & cultural issues to develop an organisation’s strategic options and achieve a competitive advantage in a global environment. It aims to provide students with the knowledge and understanding required to identify the strategic options available to cross border marketers when developing a competitive position by incorporating brand building, cross border innovation, strategic alliances and building multinational customer relationship strategies. 1.0 Module aims The aims of this module are to enable students to; 1. Understand cultural diversity and its effects for cross border marketing 2. Understand how culture driven macro environmental changes and global trends impact the cross border marketing function 3. Understand how marketing activities are planned, organized and implemented across cultures 2.0 Learning outcomes of this module 2.1 Knowledge and Understanding Successful students will have a knowledge and understanding of: 1) how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants 2) how to analyze cultural diversity when formulating an organisation