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Marketing across culture:The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States

论文作者:51lunwen论文属性:课程作业 Coursework登出时间:2008-02-18编辑:点击率:42178

论文字数:2950论文编号:org200802181146224211语种:英语论文 English地区:英国价格:$ 33

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Marketing across culture:The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States Table of Content 1. Introduction 1 1.1 Problem Statement 1 1.2 Purpose of the Study 2 2. Literature Review 2 2.1 Culture and Ethical Norms in Marketing 2 2.1.1 Culture 2 2.1.2 Ethical Norms in Marketing 3 2.1.3 Relationship between Culture and Ethical Norms in Marketing 4 2.2 Trompenaars and Hampden-Turner’s Framework 4 2.3 Stages of Ethical Decision-Making Process in Marketing 5 2.3.1 Ethical Perception 5 2.3.2 Ethical Judgment 5 2.3.3 Ethical Intention 5 3. Impact of Cultural Values on Ethical Norms in Marketing 6 3.1 Case Study in India & the United States 6 3.2 Implications 7 4. Conclusion 7 References 7 客户要求说明: GROUP作业,是Marketing across culture方面的,2000字的作业,我被分配到写500字,能否叫当然为我写这篇个人作业的老师抽空帮我写几下,相信以他的实力一二个小时就能写完,如果他忙的话,请其它老师帮我写下也行. 附件里,HANDBOOK第十六页中有作业的要求. 我被分配到的作业内容如下: 背景: 小组选取了Gillette 公司的剃须刀进入中东国家伊朗,因为中东国家有很多不刮胡子,所以Gillette产品进入时市场销售情况并不好,后来公司改变经营册略,把产品进行改进,推广可以修理胡须的剃须刀,并鼓励中东国家的消费者使用吉列的产品. 我被要求写Gillette产品的4P'S 里的Product & Price 两个部分,一共是500字. TABLE OF CONTENTS GENERAL INTRODUCTION 4 The purpose of this module handbook 4 What is a learning outcome? 5 PART 1: MODULE INFORMATION 6 1.0 Brief description of the module and module aims 6 2.0 Learning outcomes of this module 6 2.1 Knowledge and Understanding 6 2.2 Skills and Attributes 6 2.3 Intended Learning Outcomes matched to Assessment 7 3.0 What teaching methods are used on this module? 7 4.0 MODULE SCHEDULE 5.0 Assessment Details 12 5.1 Details of coursework - type and weighting of assessment 12 5.2 Strategic Marketing Techniques Group Coursework - assignment 1 (40%) Requirements Specific Requirements for Complete Coursework Style and Content Referencing Sources of research information Structure and Development Assessment Helpful hints 5.3 Strategic Marketing Techniques Coursework - Assignment 2 (60%) Requirements Specific Requirements for Complete Coursework 13 Style and Content 13 Referencing 13 Sources of research information 13 Structure and Development 13 Assessment 14 Helpful hints 14 5.4 Assessment criteria 17 5.5 Handing in written coursework 17 5.5 Feedback on coursework 18 5.6 Moderation of coursework and examinations 5.7 Responsibilities for studying and course work preparation 5.7.1 Students’ responsibilities 5.7.2 Presentation of written work: 5.7.3 Lecturer’s responsibilities 6.0 Reading/Resource List Essential Reading/Resources: Further Reading/Resources: PART 2: GENERAL INFORMATION 24 1.0 Communications 25 1.1 Notice boards, the web and e-mail 25 1.2 Contacting Academic Staff 26 1.3 The Student Support and Guidance Office 27 1.4 Student representation on School committees 27 1.5 Generic Study Skills Support 28 1.6 Equal Opportunities Issues 28 1.7 English Language Support 28 PART 3: MODULE HANDBOOK EVALUATION 30 GENERAL INTRODUCTION You will note that this module handbook contains both module (course) specific information and information that relates more generally to your studies. You will find that Part 2 covers the same information in all the module (course) handbooks that you receive for all of your modules (courses) while Part 1 is more focused on the particular module that the module (course) handbook is for. The purpose of this module handbook The purpose of this modu论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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