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Report on Mobile Telecoms Market in India 2

论文作者:51lunwen论文属性:报告 Report登出时间:2008-06-24编辑:点击率:3236

论文字数:3043论文编号:org200806242128279892语种:英语 English地区:英国价格:$ 22

关键词:ReportMobile Telecoms MarketIndiaStrategy Analysis

Report on Mobile Telecoms Market in India
Table of Content
1. Introduction 1
2. The Indian Industry 2
2.1 Description of the Industry 2
2.2 Factors Influencing the Industry 2
2.3 3G Mobile Technology 3
3. Mobile Phone Network Operators in India 3
4. Motorola in India 4
4.1 Segmentation & Positioning Analysis 4
4.2 Branding Strategy Analysis 5
4.4 Price Strategy Analysis 6
4.5 Place and Promotion Strategy Analysis 6
5. Competitive Situation 7
5.1 Service with Added Value 7
5.2 Service Support System 7
5.3 Subsidy Plan 8
6. Conclusion and Key Findings 8
References 8

1. Introduction
As telecommunications services cover all services provided by means of carrying, sending or receiving sound, data, images or any other information through a hard-wired or wireless system, its business scope is intended to cover broadcast networks, the Internet, and related services, which require much higher technologies, therefore, the telecommunications sector is characterized by high technologies of information. During the past several years, India sees a great growth in cellular mobile services. On the other hand, the provision of interconnection service in India has not been in line with this growth, which led to the consequences that inter-network congestion and poor quality of service to the customers increase in a large extent. Accompanied by exponential increase in the number of subscribers in India and the number of operators and mobile phone manufacturers in each service area, the issue of efficient and adequate interconnection between operators and manufacturers has become very significant. This report will focuses on the market analysis of telecommunication industry in India, including an analysis of the industry, a review of the current mobile phone network operators in Indian in particular Motorola in India, and the competitive situation of the Indian telecommunication industry.

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