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an advertising campaign of your choice. The campaign you choose should be current or very recent (within the last 6 months), consumer (not business to business) and use at least some mainstream media (ie TV, press, posters or radio). In examining the strategy behind the campaign you should discuss the competitive marketplace, the advertising objectives, the target audience, the proposition, the creative idea, the media choice and your view as to its effectiveness. You should demonstrate how you deconstruct your chosen campaign with reference to the advertising theories you think apply. Your essay should be based on extensive research, reading and analysis. You should also read the relevant chapters in the recommended text on Advertising and supplement this reading with reference to other texts and journals.

The task:

Submit an essay of  2000 words, excluding references and appendices. Harvard referencing should be used. Examples of the chosen campaign should be included in the submission – if not print then TV stills and radio scripts where available should be included.

 

 11(b) The Intended Learning outcomes (pre-numbered from
  section 8 (a) and 8 (b) above) will be assessed as follows:
Knowledge and
Understanding Skills and
Attributes
1. 2. 3. 4. 5. 6 7 
Coursework      1

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12. (a) Feedback on Coursework:
Feedback from coursework assignments will be normally provided using the Business School Assignment Assessment Form which will provide details of the strengths, weaknesses, grading rationale and points for improvement regarding your submitted work.

12 b) University of Hertfordshire Business School reserves the right to use electronic means to identify plagiarism.

13. Grading details.
 See Business School post graduate grading scheme.

14.      Module pre requisites

Pre requisites:
       
Co-Requisites: None

Prohibited Modules: None

 

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The information given in this Module Guide is believed correct, but Faculty reserves the right, at its discretion, and for any reason, to make changes to the Guide without prior notice and in particular:

• To make changes to syllabuses and modules for reasons including meeting technological or academic developments or employer's requirements particularly in specialists options;
• Not to offer options, specialisms or elective modules within a programme of study where there is insufficient student demand.

16. Expectations of the University for students on taught programmes

In order to get the best from your studies and achieve your goals, the Business School expect you:

• to behave in an acceptable, respectful and considerate manner to fellow studen本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。