英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

Advertising Strategy Analysis: A Case Study of KFC’S Advertising in China

论文作者:51lunwen论文属性:学期论文 termpaper登出时间:2008-07-15编辑:点击率:17570

论文字数:2501论文编号:org200807152147597410语种:英语论文 English地区:英国价格:$ 33

关键词:Advertising StrategyAnalysisCase StudyKFCAdvertisingMethodology

Advertising strategy Analysis: A Case Study of KFC’S Advertising in China
Table of Content
1. Introduction 1
2. Research Objective and Methodology 2
2.2 Methodology 2
3. Main Body 3
3.2 Proposition 4
3.3 Creative Idea 4
3.4 The Role of Media Research 6
3.5 Effectiveness Research 7
4. Conclusion 8
References 8

1. Introduction
According to the definition by the United Nations, a multinational corporation refers to "an enterprise which owns or controls production or service facilitates outside the country in which it is based" (Czinkota et al 1998:434). It emerged in the 1960s' as an inevitable result of the development of productive forces. By 1995, the total number of multinationals exceeded 37,000 with 206,000 affiliates around the world, and by 1999, the figures increased to 63,000 and 690,000 respectively. No one doubts the influences the multinational companies have on the global economy. Statistics from United Nations Conference on Trade and Development show that by the year 1999, the multinationals controlled 1/3 of the world's product and 1/2 of the world international trade. But the influences go far more beyond that. As they export capital, products and production, multinationals also export their ideas, beliefs and values to other countries. With their enormous economic strength, their global business networks and the globalization of the world economy, multinationals also gain a dominant position in the global cross-cultural communications.

论文题目:Advertising Strategy Analysis 
论文详细要求:要求论文全篇用英语写
论文用途:硕士课程论文 Master Degree
要求字数:2000

 

University of Hertfordshire
The Business School

Module Handbook
for
Advertising

 


Module Code: MBSP0248
Module Title: Advertising
Academic Year: 2006-2007
Semester: B
Department: Marketing and Tourism Management


 

Academic Year:  2006-2007


1. Module code:  MBSP0248
2. Module Title: Advertising
3. Credit points: 15
4. Level of Study: M
5. Department (responsible for this module): Marketing and Tourism Management


7. Module aims:
  The aims of this module are to enable students to . . .
 - gain a wide understanding of advertising strategy;
 
 - explore the practical application of advertising as a key communication tool in consumer marketing;
 
 - synthesise the range of advertising media and the advertising industry.

8. Module Intended Learning outcomes
8a Knowledge and Understanding
 Successful students will typically be able to:
 
1) assess the role of advertising within the marketing communications mix
2)  understand the theories of how advertising works and links to practice
3) assimilate the main tasks involved in account planning and execution of advertising campaigns for consumer goods and services
4)  apply the main research techniques used to measure readership, audiences and advertising effectiveness
5)  describe the structure of the advertising industry with particular reference to 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/6 页首页上一页123456下一页尾页

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号