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Module Guide [2]

论文作者:留学生论文论文属性:论文指导登出时间:2010-04-23编辑:lixiaona点击率:10669

论文字数:3140论文编号:org201004231128231262语种:英语 English地区:英国价格:免费论文

关键词:Module GuideMARKETING COMMUNICATIONS留学生作业

e of Marketing Communications; The Media pack and creativity;
Creative Message Strategies, Developing media packs. Social ethical and legal issues in Practice.

代写留学生作业

The Financial Aspects of Marketing Communications
Setting The Budget; Cost or Investment?
Determining How Much To Spend On IMC;
Percent –of – Sales Budgeting; ROI  - Return – on- investment; Objective – and- Task Budgeting; Share – of – Voice Budgeting, Marketing Communications Budget Allocations.

How to put your ideas into action – Practical aspects of marketing communications
Developing and communicating your creative strategy; How to put a portfolio together; 

Reflection
David Kolb – Experiential Learning; Career Development

TEACHING AND LEARNING METHODS:
A variety of learning strategies will be implemented, including formal lectures, case study analysis and guided reading. The major elements will be addressed through lecture presentations and workshops. Lectures will be used to “set the scene” and to direct students to further study. Workshops will integrate specific aspects of the subject with practical contemporary applications. Working primarily in “learning sets,” students will be given the opportunity to extend their understanding and demonstrate their grasp of the issues. Student-centred learning will be strongly encouraged through workshop activity, a mix of individual and syndicate exercises, group/individual presentation and role-play. Emphasis will be placed on developing practical, transferable skills, as well as developing knowledge and understanding of marketing communication practices. Virtual Learning will be available via SunSpace (formerly WebCT) – its interactive content will support the students本Assignment代写Assignmentwww.51lunwen.org提供  learning and self – development. Students are automatically registered on ATHENS via the university library. This is an important and excellent way to access electronic information. Students are required to familiarise themselves on how best to carry out online market research and develop confidence in interrogating the online databases. Students are expected to consult the Business Subject Librarian and may be required to provide feedback concerning their online research experiences.

Indicative breakdown of learning hours:

 


ASSESSMENT METHODS:

An individual piece of work, which will take the form of a portfolio, divided into 4 elements. Note that all elements are compulsory.

Assessment 001    PART 1 The Theory (Section A) essay/article 1500 word maximum-
Assessment weighting 20%. This assessment will cover Learning Outcomes K1, K5 and S4.
 
Assessment 002    PART 2 The Practice (Sections B-D) Assessment weighting 80%

o Section B - Marketing Communication Plan – approximately 20 pages in length. Component covers 60%

o Section C - Creativity and innovation - Media Pack – Component covers 15%

o Section D - Reflective report - Component covers 5%

All learning outcomes will be tested in this assessment.

代写留学生作业
Formative feedback will be achieved through the advice  provided during the drafting  of Part 1 Section  A, and relating to and building the foundation for Part 2 section B & C,  through class surgeries, case studies, student presentations, tutor led 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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