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Assignment——Corporate Social Responsibility

论文作者:留学生论文论文属性:作业 Assignment登出时间:2010-04-26编辑:lixiaona点击率:3445

论文字数:2314论文编号:org201004261441442032语种:英语论文 English地区:英格兰价格:免费论文

关键词:AssignmentCorporate Social Responsibility


BUSINESS & MARKETING

MODULE: Corporate Social Responsibility         2009-2010

Assessment Brief

Date set   w/c 11.01.10

Support session  as module guide

Hand-in date  Friday 26th March 2010

Title

Corporate social responsibility: separating fact from fiction


Objectives

This assignment has been designed to allow students the opportunity to explore the subject of corporate social responsibility (CSR) allowing for critical analysis and evaluation in the construction of a convincing argument in support of a particular position on the practice of CSR.

Learning outcomes

• Analyse narrow ethical theories of business and management本Assignment代写Assignmentwww.51lunwen.org提供  in organisations in their national cultural context
• Analyse the differing perspectives of stakeholder groups across countries
• Reflect upon your own moral values concerning corporate social responsibility


Hand-in procedure

Please follow University policy regarding the handing in of assignments and ensure that your assignment is handed in on time and that you retain a copy of the assignment for yourself together with the receipt.
 
Mode of working

This is an individual assignment and University policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained an unfair advantage.

Task

According to Vogel (2006) the subject of corporate social responsibility is something which is often troubled by ambiguity, caught between being good for business and doing good for others, it has been unable to shake off its tainted image. To what extent does a critical analysis of contemporary corporate social responsibility practice reveal that CSR has begun to successfully address the trio of challenges facing the modern world - ecological, social and financial sustainability?

Vogel, D. (2006) The Market for Virtue: The Potential and Limits of Corporate Social Responsibility Washington DC: Brookings Institution Press.

In order to complete this task students are expected to demonstrate their depth of knowledge and understanding via:

• their ability to evaluate, compare and contrast relevant, current CSR issues
• their ability to critically apply their understanding of CSR to a variety of industry, national / international perspectives within the context of sustainability
• their ability to concisely convey relevant information within an academic essay format
• the quality and variety of their reading on the subject


Format for the submitted work

The work will be submitted as an academic essay following the standard conventions of academic writing including the overall presentation of the work and the use and inclusion of supporting references and quotations within the text. University policy regarding the presentation of the final references section must be followed. Word count must be included at the end of the work maximum 4000 words +/- 10%.

Weighting

This assignment carries a weighting of 100% for the Corporate Social Responsibility module.


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