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YORK ST JOHN BUSINESS SCHOOL
 
BUSINESS MANAGEMENT

1BM080

Marketing AND OPERATIONS

SEMESTER 2

2009 - 10

Module Director & Teaching team:
 Glyn Littlewood & Steve Watson

BUSINESS MANAGEMENT留学作业定做QQ：949925041

MARKETING AND OPERATIONS MANAGEMENT

TABLE OF CONTENTS

 PAGE  NUMBER
Overview of the Module
Aims and Rationale 3
3
Learning Outcomes  3
Content
Teaching and Learning Strategies
Timetable and Location
Outline 3
3
4
5
Assessment
 Components of Assessment
 Assessment Criteria
 Submission of Work
 Requirements for the Presentation of Written Work
 Plagiarism
 Communication of Results 6
6
6 - 8
9
9
9
9
Module Participation 10
Book List
 Essential and Background Reading 11
11-12
Other Resources 16
Staffing 16
Evaluation 16
The Role of the Faculty Office (Student Guidelines) 17

1. OVERVIEW OF THE MODULE

1.1 Aims and Rationale留学作业定做QQ：949925041

Meeting customer needs through effective marketing is a key activity in business and management and one that impacts on and influences every aspect of operations and their management. This is true whether the organisation is a commercial one orientated towards market share and profit; whether it is in the manufacturing or service sectors; whether it is a non-profit making organisation such as a government department or public service or whether it is a voluntary group or a charity. All of these organisations have some concept of their customers, stakeholders or “end users” to which the marketing function must respond to achieve their organisational objectives. In this module you will apply key marketing tools and concepts to a variety of organisational types and business situations in order to identify and solve marketing problems. Major themes will be the marketing mix, customer-centeredness and quality.

2. LEARNING OUTCOMES

On successful completion of the module the students will be able to:
2.1 Demonstrate a basic understanding of the theory and practice of managing operations, resources and marketing.
2.2 Identify customers, both inside and outside organisations.
2.3 Assess the needs of customers and propose ways in which these may be met.
2.4 Describe different approaches to achieving quality of services and products and explain the strengths and weaknesses of each.

3. CONTENT     
3.1 Teaching and Learning Strategies

Combination of lectures, seminars, case study and supported open learning on indicated themes, student presentations and group work.  Students will be required to access contemporary newspapers, magazines and other relevant business sources relating to core module themes.
 

3.2 Timetable & Location

MODULE DAY TIME ROOM TYPE
1BM080
Marketing & Operations Management Tuesday Lecture: 4.30pm to 6.30pm De Grey Lecture Theatre
(DG017) Lecture
 Thursday Seminar: Group* A03
4.00pm to 6.00pm Skell 126
(SK/126) Seminar
 Friday Seminar: Group*
A02
9.00am to 11.00am Foss 219 (FS/219) Seminar
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