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论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2010-11-18编辑:anne点击率:2455
论文字数:1639论文编号:org201011181314061535语种:英语 English地区:英国价格:$ 33
关键词:Services Marketing ResearchEducationTraining CompanyU Sservices marketing
1.0 Topic and Title
Services Marketing Research in Education and Training Company in U.S.
2.0 Background
The competition of the current education and training industry focuses on the customer satisfaction service. 21 century is actually a century of service economy. In a globalized economic environment, the market competition is increasingly fierce, the differences of enterprises in the product, price, technology and other aspects have become smaller and smaller. With the changing times and developing economy, marketing focus has began to change from the previous supplier initiative, explicit demand and information asymmetry to the interest 定做英国留学生作业论文of customers hidden needs.
Table of Contents
1.0 Topic and Title 2
2.0 Background 2
3.0 Research questions 2
4.0 Purpose and Significance of Study 3
4.1 Purpose 3
4.2 Significance 3
4.2.1 Academic significance 3
4.2.2 Practical significance 4
5.0 Literature review 5
6.0 Data resources and methods 6
6.1 Literature analysis 6
6.2 Normative theory analysis 6
6.3 The combination of theory and practice 6
6.4 Interview method 7
6.5 SWOT analysis 7
7.0 Schedule 7
8.0 Reference 9
8.0 Reference
Berry L. (1985) Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of Marketing Science, p236-245.
Christian G. (2002) Relationship approach to marketing in service contexts: The marketing and organizational behavior interface. Journal of Business Research, p3-11.
Fisk R. & Brown S. (2005) Tracking the evolution of the services marketing literature. Journal of Retailing, p61-103.
Murray K. (1991) A test of services marketing theory: consumer information acquisition activities. The Journal of Marketing, p78-90.
Vargo S. & Lusch R. (2004) The Four Service Marketing Myths : remnants of a goods-based, manufacturing model. Journal of Service Research, p324-335.
Zeithaml V. & Parasuraman A. (1985) Problems and strategies in services marketing. The Journal of Marketing, p35-56.
代写需求
论文题目:请看附件
论文语种:英文
您的研究方向:管理
是否有数据处理要求:否
您的国家:英国
您的学校背景:一般
要求字数:1500
论文用途:硕士课程论文 Master Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:1.这个是REPORT
2.这个是英语论文网www.51lunwen.org一篇Dissertation project proposal,现在的问题是我没有TOPIC,老师也不给,所以希望能出一个TOPIC,TOPIC是关于Marketing方面的。
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