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MSC INTERNATIONAL Marketing 2009:
REFLECTIVE PRACTITIONER ASSESSMENT & MARKING SCHEME
The assessment on the postgraduate marketing programme will be one piece of individual coursework for the unit of approximate of 3500-4500 words length. It will aim at measuring the learning outcomes from the unit.
The reflective practioner assignment requires students to;
 carry out an investigation of a marketing topic of their choice set within a specific marketing context
 develop a research proposal fully recommending how the to results of the investigation could be taken further and possible be the basis of a dissertation. The assessment criteria for the full range of marks are given in detail at the end of this module specification.
This proposal must:
(a) present a statement of the focus of the research;
(b) address the literature relevant to the issue or problem;
(c) summarise and justify the research questions,
(d) critically review the research methodologies available and justify an appropriate methodological approach;
(e) discuss how, and what, data will be collected, and give an explanation of how that data will be interpreted;
(f) summarise any potential difficulties anticipated within the research process. Students will be encouraged to discuss their proposals with supervisors before submission.
Assessment Criteria:
Research Focus: Makes a clear statement of the purpose of the research and presents a competent rationale regarding the relevance of the research issue to be studied;
Literature: Demonstrates a critical knowledge & understanding of the literature relevant to the proposed research
Theoretical Framework: Shows an excellent knowledge of the theoretical issues of research methodology
Research Design: Shows ability to synthesise relevant theoretical and practical approaches to data collection and analysis
Practical Outcomes/Research Plan: Demonstrates an appreciation of the potential problems, the theoretical & practical outcomes of the research, & presents a realistic and achievable research plan
Presentation: An appropriate title, a logical and clear structure and references all properly presented
MSc International Marketing: Reflective Marketing Practitioner - Assignment Feedback
Student Name:
Weak
OK but needs work
Competent
Very Good
Excellent
Research Focus: Makes a clear statement of the purpose of the research and presents a competent rationale regarding the relevance of the research issue to be studied.
Literature: Demonstrates a critical knowledge & understanding of the literature relevant to the proposed research
Theoretical Framework: Shows and excellent knowledge of the theoretical issues of research methodology
Research Design: Shows and ability to synthesise relevant theoretical and practical approaches to data collection and analysis
Research Plan: Demonstrates an appreciation of the potential problems, the theoretical & practical outcomes of the research & presents a realistic and achievable research plan
Presentation: An appropriate title, logical and clear structure and references all properly presentaed
COMMENTS:
Final Mark: %