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留学生商务管理专业毕业论文需求:competitive Marketing Strategy [2]

论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-02-11编辑:anterran点击率:48915

论文字数:23675论文编号:org201102111056106587语种:英语 English地区:英国价格:免费论文

关键词:competitiveMarketing StrategyAssessed Case Study


ToolH ireO utperformtsh e UK Economy
Contributioonf Constructiotno wardsG DP( World)
Contributioonf Constructiotno wardsG DP( Europe)
MarkeVt alueF orecas-t European
MarkeVt alueF orecas-t Asia-Pacific
MarkeVt alueF orecas-t Global
SpeedyH ireC ompanyH istory
Mergersa ndA cquisitions
Officeo f FairT radingR eport
SpeedyH ireM arketR epor|2007S. ustaineMd omentum
FinanciaSl tatementfso r SpeedyH ire
Introdu ction
UK Hire Market
The UK marketf or planta nd tool hirei n the constructiosne ctori ncludest he supplyf or
hire of:
. fi'r?chinerya nd plant with operators
. rTr?chinerayn d plantw ithouto perators
. handt oolsa nd specialisitm plementation
. scoffoldinga nd accesst owersa nd mobileu nits
. temporarya ccommodationa, nd powera nd climate-controel quipment.
Merging of Distinctions
A distinctionis oftenm adeb etween' planth ire'a nd 'toolh ire'.P lanth irei s associated
with long-termh irec ontractsa nd includest he rentalo f capitali tems of specialistp lant
and equipmen(te g. high-valuec apitale quipments, ucha s cranes),p articularlfyo r the
constructionm arket.I n the UK, B0% of largec onstructionp lanti s purchasedb y the hire
industryT. ypicalp urchasesin cludee arthmovinge quipmenot r liftingg ear,i ncludingto wer
cranesa nd plantu sed in the developmenat nd generalm aintenanceo f the transport
infrastructureT.h e rentala greementm ay includet he use of a certifieda nd trained
operatorq, ualifiedto uset he equipment.
Tool hire (marketf or hiringo f equipment)c, overst he rentalo f smalleri temso f planta ndhand tools, often used by small builders and the general public. The focus tends to beshort-termh ire.T ypicalc ustomersa re ofteni nvolvedi n residentiahl ousinga nd individual
maintenancec ontracts.C ustomersi n the tool hires ectorh ave very differentn eedsf romhirers of large items of plant.
Althought herei s continuingp olarisatiown ithint he sectoro f companiess upplyingth eplanta nd tool hire markets,t he traditionawl ays of classifyingth e hiringo f toolsa nd
equipmenta re merging.F or many items,s uch as mini-excavatoras nd accessp latforms,there is a degree of overlap between the two markets. Although the market is serviced byan arrayo f differents izeda nd, usually,p roduct-specificco mpanies,t here is an
increasingd egreeo f blendingb etweent he sectors.F or example,t ool hire companiesa rebecomingm orei nvolvedin the supplyo f non-operateedq uipmente, .g.e quipmenwt hichdoes not requires pecialisto perators.T his is illustratedin Diagram1 .
Diagram 1: Blurring of Markets for the Hire of Plant, Tools & Equipment
SourceS. peedyH ireThec ross-oveorf productsb etweenc ompanietsh atw eret raditionalvlyie weda s eitheraplanth ireo r a toolh irec ompanya, ccompaniebdy thec ustomer'csh anginga pproachtoa chosens ervicep roviderh, asr esultedin a blurringo f thet wotraditionaml arketsl.t is
arguedth ati n realityth erei s onlyo nem arkett,h e UK hirem arketw, itha n estimatedto talmarkets izeo f f4.3bn.
Page 7
Market Size
Key Notee stimatest hat the total UK marketf or plant,t ool and accessh irew as worth
f7.63bn in 2006.T hisf igurew as derivedf roma n analysiso f the t4.3bn turnovero f 1,152
companiese ngagedi n 'rentingo f constructioann d civile ngineeringm achinerya nd
equipmenta' nd the f9bn turnovero f 1,593c ompaniese ngagedi n 'rentingo f construction
and demolitione quipmentw 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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