英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

美国留学生市场营销thesis定制:Advertising Strategy

论文作者:代写留学生论文论文属性:硕士毕业论文 thesis登出时间:2011-05-12编辑:zn1987点击率:4163

论文字数:14798论文编号:org201105121159139476语种:英语 English地区:美国价格:$ 66

关键词:MarketingAdvertising strategyBrand Alliance

Study of successful advertising strategy
Coca-Cola case analysis in China

Abstract
Branding Marketing has been increasingly used as the competition in the industry, since 代写留学生论文 this type of brand alliance would bring more competitive advantages to both of the company employing this activity, so the advertising strategy is very important for the brand image. With brand marketing idea, many brands with its unique content become the brand synonymous of fashionable lifestyle and the brand influence is far beyond the products above, and paying is based on the brand value rather than a product, for example Disney, Virgin and so on.

Introduction
The evolution of Marketing Theory from 4 P(product, price , place and  promotion) to 4 C(consumer's need, cost,  convenience and communication) , 4R (Association, response, relations, return) highlights the transformation practice from the product-oriented marketing to customer-oriented, market-oriented. Marketing nowadays focuses on the brand rather than products. Based on a unique and clear connotation positioning of the brand, it will provide customers with unique experience and value in return, brand marketing is an important concept, and it is very important to study the advertising strategy for the brand image.
  This paper will focus on the analysis of the successful advertising strategy and it is very important to market brand .According to the analysis of Coca-Cola brand in China, Media ad and consumer behavior, we can study the Coca-Cola brand marketing and get market strategy well.
Chapter one Literature review
1.1Brand marketing
    1.1.1 The relation between consumer action and the marketing
Even if this approach provides insights about potential target country markets, no information is provided on the within-country consumers’ heterogeneity and their response to marketing efforts. In this context it has to be stated that the globalization of consumer markets and the global acceptance of products and brands lead to a globalization of consumers’ action and attitudes. Existing studies show that on certain consumer actions, cross-cultural differences have minimal or no impact and that, under certain conditions, there is a greater similarity in the values of customers from different countries than amongst different customers in the same countries. As former communist countries turn to capitalism and developing economies become more affluent, consumer culture is spreading from the West to other parts of the world and the demand for luxury products is increasing (John F. Willenborg ,1971). Stimulated by mass media, tourism and multinational marketing campaigns, even consumers of the so-called third world seem to be starting to want luxury consumer goods –before having adequate nutrition (Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B., 2004). Therefore, it is useful to use groups of consumers instead of countries as a basis for identifying international segments (Jain 1989). Within a segment and regarding a particular ―culture-independent product category (e.g.,fashion, cars, luxuries), consumer actions do not vary across cultures or countries . For example, information search and exchange can be regarded as ―universal consumer behaviors and can be observed in all cultures. Related to the cognitive processes underlying decision making which are not cultural issues, but standardized decision-making paths that diff论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/2 页首页上一页12下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非